Marketing at Western Kentucky University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Western Kentucky University stacks up to those at other schools.

WKU is located in Bowling Green, Kentucky and approximately 17,517 students attend the school each year. In 2021, 104 marketing majors received their bachelor's degree from WKU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WKU Marketing Degrees Available

• Bachelor’s Degree in Marketing

WKU Marketing Rankings

The following rankings from College Factual show how the marketing progam at WKU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at WKU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing Bachelor’s Degree Schools	415
	453
Best Marketing Schools	499

Earnings of WKU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at WKU is $39,467. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at WKU

Take a look at the following statistics related to the make-up of the marketing majors at Western Kentucky University.

WKU Marketing Bachelor’s Program

During the 2020-2021 academic year, 104 marketing majors earned their bachelor's degree from WKU. Of these graduates, 45% were men and 55% were women.

About 85% of those who receive a bachelor's degree in marketing at WKU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Kentucky University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	6
Hispanic or Latino	3
White	88
International Students	1
Other Races/Ethnicities	4

WKU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Business, Management & Marketing
• Entrepreneurial Studies
• Business/Managerial Economics
• International Business
• Management Information Systems

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for Western Kentucky University.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By OPMaster under License

More about our data sources and methodologies.