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Marketing at Western Connecticut State University

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Marketing at Western Connecticut State University

If you plan to study marketing, take a look at what Western Connecticut State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WestConn is located in Danbury, Connecticut and has a total student population of 5,246. Of the 1,035 students who graduated with a bachelor’s degree from Western Connecticut State University in 2021, 56 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WestConn Marketing Degrees Available

  • Bachelor’s Degree in Marketing

WestConn Marketing Rankings

The following rankings from College Factual show how the marketing progam at WestConn compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at WestConn is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Most Focused Marketing Schools 85
434
Best Value Marketing Bachelor’s Degree Schools 503
Best Value Marketing Schools 681

Earnings of WestConn Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at WestConn is $40,029. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

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Marketing Student Demographics at WestConn

Take a look at the following statistics related to the make-up of the marketing majors at Western Connecticut State University.

WestConn Marketing Bachelor’s Program

46% Women
36% Racial-Ethnic Minorities*
Of the 56 students who graduated with a bachelor’s in marketing from WestConn in 2021, 54% were men and 46% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at WestConn since its program graduates 9% more men than average.

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About 57% of those who receive a bachelor's degree in marketing at WestConn are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 6% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Western Connecticut State University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 3
Hispanic or Latino 14
White 32
International Students 0
Other Races/Ethnicities 6

WestConn also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CT, the home state for Western Connecticut State University.

Occupation Jobs in CT Average Salary in CT
Market Research Analysts and Marketing Specialists 7,410 $77,010
Sales Managers 6,850 $152,760
Marketing Managers 5,920 $154,810
Business Professors 990 $95,670
Survey Researchers 310 $51,740

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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