Marketing at West Virginia University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at West Virginia University stacks up to those at other schools.

WVU is located in Morgantown, West Virginia and approximately 26,269 students attend the school each year. In the 2020-2021 academic year, 124 students received a bachelor's degree in marketing from WVU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WVU Marketing Degrees Available

• Bachelor’s Degree in Marketing

WVU Marketing Rankings

The following rankings from College Factual show how the marketing progam at WVU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at WVU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	207
Most Focused Marketing Schools	474

How Much Do Marketing Graduates from WVU Make?

The median salary of marketing students who receive their bachelor's degree at WVU is $44,543. This is great news for graduates of the program, since this figure is 7% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at WVU

Take a look at the following statistics related to the make-up of the marketing majors at West Virginia University.

WVU Marketing Bachelor’s Program

During the 2020-2021 academic year, 124 marketing majors earned their bachelor's degree from WVU. Of these graduates, 56% were men and 44% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at WVU since its program graduates 12% more men than average.

About 88% of those who receive a bachelor's degree in marketing at WVU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from West Virginia University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	1
Hispanic or Latino	6
White	109
International Students	2
Other Races/Ethnicities	4

WVU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Hospitality Management
• Management Sciences & Quantitative Methods
• Human Resource Management
• Business/Managerial Economics

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WV, the home state for West Virginia University.

Occupation	Jobs in WV	Average Salary in WV
Market Research Analysts and Marketing Specialists	1,010	$45,760
Sales Managers	840	$102,280
Business Professors	750	$66,340
Marketing Managers	350	$95,380
Advertising and Promotions Managers	50	$105,150

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Swimmerguy269 under License

More about our data sources and methodologies.