Marketing at Wayne State University

What traits are you looking for in a marketing school? To help you decide if Wayne State University is right for you, we've gathered the following information about the school's marketing program.

Wayne State is located in Detroit, Michigan and approximately 26,241 students attend the school each year. Of the 4,208 students who graduated with a bachelor’s degree from Wayne State University in 2021, 190 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Wayne State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Wayne State Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Wayne State performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Wayne State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing Schools	70

Earnings of Wayne State Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Wayne State is $43,746. This is great news for graduates of the program, since this figure is 5% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Wayne State

Take a look at the following statistics related to the make-up of the marketing majors at Wayne State University.

Wayne State Marketing Bachelor’s Program

Of the 190 marketing students who graduated with a bachelor's degree in 2020-2021 from Wayne State, about 46% were men and 54% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Wayne State since its program graduates 1% more men than average.

About 66% of those who receive a bachelor's degree in marketing at Wayne State are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Wayne State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	15
Black or African American	25
Hispanic or Latino	12
White	125
International Students	4
Other Races/Ethnicities	9

Wayne State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Management Information Systems
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Wayne State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Del arte under License

More about our data sources and methodologies.