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Marketing at Virginia Tech

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Marketing at Virginia Tech

If you plan to study marketing, take a look at what Virginia Tech has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Virginia Tech is located in Blacksburg, Virginia and approximately 37,024 students attend the school each year. In the 2020-2021 academic year, 231 students received a bachelor's degree in marketing from Virginia Tech.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Virginia Tech Marketing Degrees Available

  • Bachelor’s Degree in Marketing

Virginia Tech Marketing Rankings

The following rankings from College Factual show how the marketing progam at Virginia Tech compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Virginia Tech is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Most Focused Marketing Bachelor’s Degree Schools 343

How Much Do Marketing Graduates from Virginia Tech Make?

The median salary of marketing students who receive their bachelor's degree at Virginia Tech is $49,648. This is 19% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

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Marketing Student Demographics at Virginia Tech

Take a look at the following statistics related to the make-up of the marketing majors at Virginia Tech.

Virginia Tech Marketing Bachelor’s Program

61% Women
18% Racial-Ethnic Minorities*
In the 2020-2021 academic year, 231 students earned a bachelor's degree in marketing from Virginia Tech. About 61% of these graduates were women and the other 39% were men.

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About 79% of those who receive a bachelor's degree in marketing at Virginia Tech are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Virginia Tech with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 15
Black or African American 6
Hispanic or Latino 14
White 182
International Students 3
Other Races/Ethnicities 11

Virginia Tech also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for VA, the home state for Virginia Tech.

Occupation Jobs in VA Average Salary in VA
Market Research Analysts and Marketing Specialists 20,130 $75,050
Sales Managers 5,790 $170,760
Marketing Managers 4,980 $171,870
Survey Researchers 330 $59,410

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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