Marketing at University of Wisconsin - Madison

If you plan to study marketing, take a look at what University of Wisconsin - Madison has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UW - Madison is located in Madison, Wisconsin and has a total student population of 44,640. In the 2020-2021 academic year, 226 students received a bachelor's degree in marketing from UW - Madison.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UW - Madison Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UW - Madison Marketing Rankings

The marketing major at UW - Madison is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

In 2021, 20 students received their master’s degree in marketing from UW - Madison. This makes it the #41 most popular school for marketing master’s degree candidates in the country.

Earnings of UW - Madison Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UW - Madison is $53,817. This is great news for graduates of the program, since this figure is 29% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Madison.

UW - Madison Marketing Bachelor’s Program

During the 2020-2021 academic year, 226 marketing majors earned their bachelor's degree from UW - Madison. Of these graduates, 36% were men and 64% were women.

About 82% of those who receive a bachelor's degree in marketing at UW - Madison are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	1
Hispanic or Latino	12
White	185
International Students	11
Other Races/Ethnicities	8

UW - Madison Marketing Master’s Program

During the 2020-2021 academic year, 20 marketing majors earned their master's degree from UW - Madison. Of these graduates, 60% were men and 40% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. UW - Madison does a better job at serving the male population as it supports 15% more men than average.

Of the students who received a marketing master's degree from UW - Madison, 80% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	1
White	16
International Students	2
Other Races/Ethnicities	0

UW - Madison also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Business, Management & Marketing
• Management Information Systems
• Entrepreneurial Studies
• International Business
• General Business/Commerce

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Czar under License

More about our data sources and methodologies.