Marketing at University of the Southwest

If you plan to study marketing, take a look at what University of the Southwest has to offer and decide if the program is a good match for you. Get started with the following essential facts.

USW is located in Hobbs, New Mexico and approximately 904 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USW Marketing Degrees Available

• Master’s Degree in Marketing

Online Classes Are Available at USW

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

For those who are interested in distance learning, USW does offer online courses in marketing for the following degree levels:

• Master’s Degree

USW Marketing Rankings

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

In 2021, 5 students received their master’s degree in marketing from USW. This makes it the #84 most popular school for marketing master’s degree candidates in the country.

Marketing Student Demographics at USW

Take a look at the following statistics related to the make-up of the marketing majors at University of the Southwest.

USW Marketing Master’s Program

Of the 5 marketing students who graduated with a master's degree in 2020-2021 from USW, about 60% were men and 40% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. USW does a better job at serving the male population as it supports 15% more men than average.

In the marketing master's program at this school, racial-ethnic minorities make up 60% of degree recipients. That is 31% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of the Southwest with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	2
White	1
International Students	0
Other Races/Ethnicities	1

USW also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Management Sciences & Quantitative Methods
• Other Business, Management & Marketing
• International Business
• Human Resource Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NM, the home state for University of the Southwest.

Occupation	Jobs in NM	Average Salary in NM
Market Research Analysts and Marketing Specialists	1,530	$57,010
Sales Managers	970	$105,240
Marketing Managers	350	$100,320
Business Professors	220	$78,890
Advertising and Promotions Managers	100	$81,210

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bildungsroman under License

More about our data sources and methodologies.