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Marketing at University of Southern California

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Marketing at University of Southern California

If you plan to study marketing, take a look at what University of Southern California has to offer and decide if the program is a good match for you. Get started with the following essential facts.

USC is located in Los Angeles, California and has a total student population of 46,287.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USC Marketing Degrees Available

  • Master’s Degree in Marketing

USC Marketing Rankings

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Marketing Student Demographics at USC

Take a look at the following statistics related to the make-up of the marketing majors at University of Southern California.

USC Marketing Master’s Program

100% Women
17% Racial-Ethnic Minorities*
In the 2020-2021 academic year, 6 students earned a master's degree in marketing from USC. About 100% of these graduates were women and the other 0% were men.

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Of the students who received a marketing master's degree from USC, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Southern California with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 0
Hispanic or Latino 1
White 4
International Students 0
Other Races/Ethnicities 1

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CA, the home state for University of Southern California.

Occupation Jobs in CA Average Salary in CA
Market Research Analysts and Marketing Specialists 98,590 $78,090
Sales Managers 76,950 $134,010
Marketing Managers 37,410 $167,910
Business Professors 4,980 $137,530
Advertising and Promotions Managers 2,850 $137,630

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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