Marketing at University of South Alabama

If you are interested in studying marketing, you may want to check out the program at University of South Alabama. The following information will help you decide if it is a good fit for you.

USA is located in Mobile, Alabama and has a total student population of 14,224. Of the 2,008 students who graduated with a bachelor’s degree from University of South Alabama in 2021, 34 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USA Marketing Degrees Available

• Bachelor’s Degree in Marketing

USA Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how USA performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at USA is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Bachelor’s Degree Schools	303
Most Popular Marketing Bachelor’s Degree Schools	316
Most Focused Marketing Bachelor’s Degree Schools	643

Earnings of USA Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at USA is $34,535. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at USA

Take a look at the following statistics related to the make-up of the marketing majors at University of South Alabama.

USA Marketing Bachelor’s Program

Of the 34 students who graduated with a bachelor’s in marketing from USA in 2021, 38% were men and 62% were women.

About 65% of those who receive a bachelor's degree in marketing at USA are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 3% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of South Alabama with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	7
Hispanic or Latino	1
White	22
International Students	1
Other Races/Ethnicities	2

USA also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• International Business
• General Business/Commerce
• Hospitality Management
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for University of South Alabama.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Ä â€™asil under License

More about our data sources and methodologies.