Marketing at University of Scranton

What traits are you looking for in a marketing school? To help you decide if University of Scranton is right for you, we've gathered the following information about the school's marketing program.

University of Scranton is located in Scranton, Pennsylvania and approximately 4,957 students attend the school each year. In the 2020-2021 academic year, 36 students received a bachelor's degree in marketing from University of Scranton.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

University of Scranton Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

University of Scranton Marketing Rankings

The following rankings from College Factual show how the marketing progam at University of Scranton compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at University of Scranton is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Master’s Degree Schools	3
Best Marketing Master’s Degree Schools	20
	244
Most Popular Marketing Schools	331
Best Value Marketing Schools	450
Best Value Marketing Bachelor’s Degree Schools	457

In 2021, 4 students received their master’s degree in marketing from University of Scranton. This makes it the #92 most popular school for marketing master’s degree candidates in the country.

Earnings of University of Scranton Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at University of Scranton is $43,691. This is 5% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at University of Scranton

Take a look at the following statistics related to the make-up of the marketing majors at University of Scranton.

University of Scranton Marketing Bachelor’s Program

In the 2020-2021 academic year, 36 students earned a bachelor's degree in marketing from University of Scranton. About 64% of these graduates were women and the other 36% were men.

About 89% of those who receive a bachelor's degree in marketing at University of Scranton are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Scranton with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	2
White	32
International Students	1
Other Races/Ethnicities	1

University of Scranton Marketing Master’s Program

In the 2020-2021 academic year, 4 students earned a master's degree in marketing from University of Scranton. About 25% of these graduates were women and the other 75% were men. Nationwide, master's degree programs only see 45% men graduate in marketing each year. University of Scranton does a better job at serving the male population as it supports 30% more men than average.

The following table and chart show the race/ethnicity for students who recently graduated from University of Scranton with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	1
White	2
International Students	1
Other Races/Ethnicities	0

University of Scranton also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• International Business
• Human Resource Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Scranton.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Scanlan of English Wikipedia under License

More about our data sources and methodologies.