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Marketing at University of North Carolina at Charlotte

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Marketing at University of North Carolina at Charlotte

If you are interested in studying marketing, you may want to check out the program at University of North Carolina at Charlotte. The following information will help you decide if it is a good fit for you.

UNC Charlotte is located in Charlotte, North Carolina and has a total student population of 30,146. In the 2020-2021 academic year, 214 students received a bachelor's degree in marketing from UNC Charlotte.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UNC Charlotte Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UNC Charlotte Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UNC Charlotte performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UNC Charlotte is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Most Popular Marketing Bachelor’s Degree Schools 48

Earnings of UNC Charlotte Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UNC Charlotte is $38,672. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

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Marketing Student Demographics at UNC Charlotte

Take a look at the following statistics related to the make-up of the marketing majors at University of North Carolina at Charlotte.

UNC Charlotte Marketing Bachelor’s Program

48% Women
32% Racial-Ethnic Minorities*
Of the 214 students who earned a bachelor's degree in Marketing from UNC Charlotte in 2020-2021, 52% were men and 48% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UNC Charlotte since its program graduates 7% more men than average.

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About 66% of those who receive a bachelor's degree in marketing at UNC Charlotte are white. This is above average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 3% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of North Carolina at Charlotte with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 19
Black or African American 23
Hispanic or Latino 20
White 142
International Students 1
Other Races/Ethnicities 9

UNC Charlotte also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for University of North Carolina at Charlotte.

Occupation Jobs in NC Average Salary in NC
Market Research Analysts and Marketing Specialists 17,450 $69,170
Sales Managers 6,790 $147,690
Marketing Managers 6,150 $145,180
Business Professors 3,440 $88,470
Survey Researchers 350 $80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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