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Marketing at University of Minnesota - Twin Cities

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Marketing at University of Minnesota - Twin Cities

If you are interested in studying marketing, you may want to check out the program at University of Minnesota - Twin Cities. The following information will help you decide if it is a good fit for you.

UMN Twin Cities is located in Minneapolis, Minnesota and has a total student population of 52,017. In the 2020-2021 academic year, 212 students received a bachelor's degree in marketing from UMN Twin Cities.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UMN Twin Cities Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UMN Twin Cities Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UMN Twin Cities performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UMN Twin Cities is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Best Marketing Bachelor’s Degree Schools 20

How Much Do Marketing Graduates from UMN Twin Cities Make?

The median salary of marketing students who receive their bachelor's degree at UMN Twin Cities is $55,784. This is great news for graduates of the program, since this figure is 34% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

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Marketing Student Demographics at UMN Twin Cities

Take a look at the following statistics related to the make-up of the marketing majors at University of Minnesota - Twin Cities.

UMN Twin Cities Marketing Bachelor’s Program

59% Women
21% Racial-Ethnic Minorities*
The marketing program at UMN Twin Cities awarded 212 bachelor's degrees in 2020-2021. About 41% of these degrees went to men with the other 59% going to women.

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About 74% of those who receive a bachelor's degree in marketing at UMN Twin Cities are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Minnesota - Twin Cities with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 24
Black or African American 8
Hispanic or Latino 6
White 157
International Students 8
Other Races/Ethnicities 9

UMN Twin Cities also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MN, the home state for University of Minnesota - Twin Cities.

Occupation Jobs in MN Average Salary in MN
Market Research Analysts and Marketing Specialists 14,850 $74,300
Sales Managers 11,120 $132,420
Marketing Managers 8,390 $139,440
Business Professors 1,360 $105,380
Advertising and Promotions Managers 490 $133,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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