Marketing at University of Michigan - Dearborn

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of Michigan - Dearborn stacks up to those at other schools.

UM Dearborn is located in Dearborn, Michigan and has a total student population of 8,783. In the 2020-2021 academic year, 60 students received a bachelor's degree in marketing from UM Dearborn.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UM Dearborn Marketing Degrees Available

• Bachelor’s Degree in Marketing

UM Dearborn Marketing Rankings

The following rankings from College Factual show how the marketing progam at UM Dearborn compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UM Dearborn is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing Bachelor’s Degree Schools	271
Best Value Marketing Bachelor’s Degree Schools	282

In 2021, 0 student received their master’s degree in marketing from UM Dearborn. This is the #114 most popular school for marketing master’s degree candidates in the country.

Earnings of UM Dearborn Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UM Dearborn is $43,630. This is 5% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at UM Dearborn

Take a look at the following statistics related to the make-up of the marketing majors at University of Michigan - Dearborn.

UM Dearborn Marketing Bachelor’s Program

In the 2020-2021 academic year, 60 students earned a bachelor's degree in marketing from UM Dearborn. About 37% of these graduates were women and the other 63% were men. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UM Dearborn since its program graduates 19% more men than average.

About 68% of those who receive a bachelor's degree in marketing at UM Dearborn are white. This is above average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 2% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Michigan - Dearborn with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	5
Hispanic or Latino	5
White	41
International Students	0
Other Races/Ethnicities	3

UM Dearborn also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Human Resource Management
• Accounting
• Management Information Systems
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for University of Michigan - Dearborn.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Dave Parker under License

More about our data sources and methodologies.