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Marketing at University of Memphis

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Marketing at University of Memphis

If you plan to study marketing, take a look at what University of Memphis has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UofM is located in Memphis, Tennessee and approximately 22,205 students attend the school each year. In the 2020-2021 academic year, 72 students received a bachelor's degree in marketing from UofM.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UofM Marketing Degrees Available

  • Bachelor’s Degree in Marketing

Online Classes Are Available at UofM

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

UofM does offer online education options in marketing for the following degree levels for those interested in distance learning:

  • Bachelor’s Degree

UofM Marketing Rankings

The following rankings from College Factual show how the marketing progam at UofM compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UofM is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Best Value Marketing Bachelor’s Degree Schools 61
617

How Much Do Marketing Graduates from UofM Make?

The median salary of marketing students who receive their bachelor's degree at UofM is $36,999. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

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Marketing Student Demographics at UofM

Take a look at the following statistics related to the make-up of the marketing majors at University of Memphis.

UofM Marketing Bachelor’s Program

46% Women
40% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 72 marketing majors earned their bachelor's degree from UofM. Of these graduates, 54% were men and 46% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UofM since its program graduates 10% more men than average.

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About 60% of those who receive a bachelor's degree in marketing at UofM are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 11% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Memphis with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 3
Black or African American 17
Hispanic or Latino 6
White 43
International Students 0
Other Races/Ethnicities 3

UofM also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TN, the home state for University of Memphis.

Occupation Jobs in TN Average Salary in TN
Market Research Analysts and Marketing Specialists 9,050 $60,990
Sales Managers 6,810 $111,700
Marketing Managers 3,800 $118,740
Business Professors 2,540 $78,220
Advertising and Promotions Managers 650 $82,270

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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