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Marketing at University of Massachusetts - Dartmouth

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Marketing at University of Massachusetts - Dartmouth

What traits are you looking for in a marketing school? To help you decide if University of Massachusetts - Dartmouth is right for you, we've gathered the following information about the school's marketing program.

UMass Dartmouth is located in North Dartmouth, Massachusetts and has a total student population of 7,869. In 2021, 78 marketing majors received their bachelor's degree from UMass Dartmouth.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UMass Dartmouth Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UMass Dartmouth Marketing Rankings

The following rankings from College Factual show how the marketing progam at UMass Dartmouth compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UMass Dartmouth is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Most Focused Marketing Schools 128
437

How Much Do Marketing Graduates from UMass Dartmouth Make?

The median salary of marketing students who receive their bachelor's degree at UMass Dartmouth is $40,835. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

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Marketing Student Demographics at UMass Dartmouth

Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts - Dartmouth.

UMass Dartmouth Marketing Bachelor’s Program

36% Women
23% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 78 marketing majors earned their bachelor's degree from UMass Dartmouth. Of these graduates, 64% were men and 36% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UMass Dartmouth since its program graduates 20% more men than average.

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About 71% of those who receive a bachelor's degree in marketing at UMass Dartmouth are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Massachusetts - Dartmouth with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 2
Black or African American 10
Hispanic or Latino 5
White 55
International Students 3
Other Races/Ethnicities 3

UMass Dartmouth also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts - Dartmouth.

Occupation Jobs in MA Average Salary in MA
Market Research Analysts and Marketing Specialists 20,070 $74,510
Sales Managers 16,600 $151,010
Marketing Managers 14,350 $143,400
Business Professors 4,050 $126,040
Advertising and Promotions Managers 960 $132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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