Marketing at University of Massachusetts Amherst

What traits are you looking for in a marketing school? To help you decide if University of Massachusetts Amherst is right for you, we've gathered the following information about the school's marketing program.

UMass Amherst is located in Amherst, Massachusetts and approximately 31,642 students attend the school each year. In 2021, 150 marketing majors received their bachelor's degree from UMass Amherst.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UMass Amherst Marketing Degrees Available

• Bachelor’s Degree in Marketing

UMass Amherst Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UMass Amherst performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UMass Amherst is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Marketing Schools	548

How Much Do Marketing Graduates from UMass Amherst Make?

The median salary of marketing students who receive their bachelor's degree at UMass Amherst is $49,497. This is 19% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at UMass Amherst

Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts Amherst.

UMass Amherst Marketing Bachelor’s Program

Of the 150 marketing students who graduated with a bachelor's degree in 2020-2021 from UMass Amherst, about 37% were men and 63% were women.

About 73% of those who receive a bachelor's degree in marketing at UMass Amherst are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	3
Hispanic or Latino	14
White	109
International Students	5
Other Races/Ethnicities	10

UMass Amherst also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Management Information Systems
• Human Resource Management
• Management Sciences & Quantitative Methods
• Hospitality Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts Amherst.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Lion Hirth under License

More about our data sources and methodologies.