Marketing at University of Alabama at Birmingham

If you plan to study marketing, take a look at what University of Alabama at Birmingham has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UAB is located in Birmingham, Alabama and approximately 22,563 students attend the school each year. Of the 2,965 students who graduated with a bachelor’s degree from University of Alabama at Birmingham in 2021, 99 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UAB Marketing Degrees Available

• Bachelor’s Degree in Marketing

UAB Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UAB performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UAB is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Marketing Bachelor’s Degree Schools	479
Best Marketing Schools	558

Earnings of UAB Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UAB is $36,117. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UAB

Take a look at the following statistics related to the make-up of the marketing majors at University of Alabama at Birmingham.

UAB Marketing Bachelor’s Program

In the 2020-2021 academic year, 99 students earned a bachelor's degree in marketing from UAB. About 57% of these graduates were women and the other 43% were men.

About 69% of those who receive a bachelor's degree in marketing at UAB are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Alabama at Birmingham with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	14
Hispanic or Latino	6
White	68
International Students	3
Other Races/Ethnicities	3

UAB also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Business/Managerial Economics
• Human Resource Management
• Finance & Financial Management
• Management Information Systems

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for University of Alabama at Birmingham.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Lee Adlaf under License

More about our data sources and methodologies.