Marketing at The University of Texas at Dallas

What traits are you looking for in a marketing school? To help you decide if The University of Texas at Dallas is right for you, we've gathered the following information about the school's marketing program.

UT Dallas is located in Richardson, Texas and has a total student population of 28,669. In 2021, 165 marketing majors received their bachelor's degree from UT Dallas.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UT Dallas Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UT Dallas Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UT Dallas performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UT Dallas is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Master’s Degree Schools	69
Best Value Marketing Bachelor’s Degree Schools	406

In 2021, 58 students received their master’s degree in marketing from UT Dallas. This makes it the #18 most popular school for marketing master’s degree candidates in the country.

Earnings of UT Dallas Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UT Dallas is $47,095. This is great news for graduates of the program, since this figure is 13% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UT Dallas

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at Dallas.

UT Dallas Marketing Bachelor’s Program

Of the 165 marketing students who graduated with a bachelor's degree in 2020-2021 from UT Dallas, about 42% were men and 58% were women.

Prospective students may be interested in knowing that this school graduates 33% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Dallas with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	48
Black or African American	5
Hispanic or Latino	41
White	48
International Students	7
Other Races/Ethnicities	16

UT Dallas Marketing Master’s Program

Of the 58 marketing students who graduated with a master's degree in 2020-2021 from UT Dallas, about 24% were men and 76% were women.

In the marketing master's program at this school, racial-ethnic minorities make up 33% of degree recipients. That is 3% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Dallas with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	1
Hispanic or Latino	9
White	19
International Students	20
Other Races/Ethnicities	0

UT Dallas also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• General Business/Commerce
• Human Resource Management
• International Business
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at Dallas.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Stan9999 under License

More about our data sources and methodologies.