Marketing at Southern Methodist University

If you plan to study marketing, take a look at what Southern Methodist University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

SMU is located in Dallas, Texas and approximately 12,373 students attend the school each year. In 2021, 74 marketing majors received their bachelor's degree from SMU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

SMU Marketing Degrees Available

• Bachelor’s Degree in Marketing

SMU Marketing Rankings

The marketing major at SMU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

In 2021, 0 student received their master’s degree in marketing from SMU. This is the #114 most popular school for marketing master’s degree candidates in the country.

Earnings of SMU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at SMU is $52,225. This is 25% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at SMU

Take a look at the following statistics related to the make-up of the marketing majors at Southern Methodist University.

SMU Marketing Bachelor’s Program

During the 2020-2021 academic year, 74 students graduated with a bachelor's degree in marketing from SMU. About 22% were men and 78% were women.

About 62% of those who receive a bachelor's degree in marketing at SMU are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Southern Methodist University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	0
Hispanic or Latino	8
White	46
International Students	8
Other Races/Ethnicities	7

SMU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Taxation
• Real Estate
• Business Administration & Management
• Accounting
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Southern Methodist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Jeffrey Beall under License

More about our data sources and methodologies.