Marketing at Northern Kentucky University

If you are interested in studying marketing, you may want to check out the program at Northern Kentucky University. The following information will help you decide if it is a good fit for you.

NKU is located in Highland Heights, Kentucky and approximately 16,211 students attend the school each year. Of the 2,289 students who graduated with a bachelor’s degree from Northern Kentucky University in 2021, 2 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

NKU Marketing Degrees Available

• Bachelor’s Degree in Marketing

NKU Marketing Rankings

The following rankings from College Factual show how the marketing progam at NKU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at NKU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing Bachelor’s Degree Schools	488
Most Focused Marketing Schools	1,008

How Much Do Marketing Graduates from NKU Make?

The median salary of marketing students who receive their bachelor's degree at NKU is $40,252. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at NKU

Take a look at the following statistics related to the make-up of the marketing majors at Northern Kentucky University.

NKU Marketing Bachelor’s Program

Of the 2 students who graduated with a bachelor’s in marketing from NKU in 2021, 50% were men and 50% were women.

About 100% of those who receive a bachelor's degree in marketing at NKU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northern Kentucky University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	2
International Students	0
Other Races/Ethnicities	0

NKU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Business/Corporate Communications
• Finance & Financial Management
• Business/Managerial Economics
• Accounting
• Management Information Systems

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for Northern Kentucky University.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Samvscat under License

More about our data sources and methodologies.