Marketing at Lehigh University

If you are interested in studying marketing, you may want to check out the program at Lehigh University. The following information will help you decide if it is a good fit for you.

Lehigh is located in Bethlehem, Pennsylvania and approximately 7,067 students attend the school each year. In the 2020-2021 academic year, 69 students received a bachelor's degree in marketing from Lehigh.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Lehigh Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Lehigh Marketing Rankings

The following rankings from College Factual show how the marketing progam at Lehigh compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Lehigh is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing Master’s Degree Schools	6
	8
Best Value Marketing Master’s Degree Schools	20
Most Popular Marketing Master’s Degree Schools	92
Most Focused Marketing Master’s Degree Schools	93
Most Focused Marketing Bachelor’s Degree Schools	172
Most Focused Marketing Schools	185
Best Value Marketing Bachelor’s Degree Schools	277
Best Value Marketing Schools	408

In 2021, 4 students received their master’s degree in marketing from Lehigh. This makes it the #92 most popular school for marketing master’s degree candidates in the country.

Earnings of Lehigh Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Lehigh is $56,022. This is great news for graduates of the program, since this figure is 34% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Lehigh

Take a look at the following statistics related to the make-up of the marketing majors at Lehigh University.

Lehigh Marketing Bachelor’s Program

During the 2020-2021 academic year, 69 marketing majors earned their bachelor's degree from Lehigh. Of these graduates, 28% were men and 72% were women.

About 65% of those who receive a bachelor's degree in marketing at Lehigh are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Lehigh University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	2
Hispanic or Latino	2
White	45
International Students	6
Other Races/Ethnicities	9

Lehigh Marketing Master’s Program

Of the 4 students who graduated with a master’s in marketing from Lehigh in 2021, 25% were men and 75% were women.

The following table and chart show the race/ethnicity for students who recently graduated from Lehigh University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	0
White	2
International Students	1
Other Races/Ethnicities	0

Lehigh also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Business Administration & Management
• General Business/Commerce
• Business/Managerial Economics

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for Lehigh University.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By IR393DEME under License

More about our data sources and methodologies.