Marketing at Kent State University at Kent

If you plan to study marketing, take a look at what Kent State University at Kent has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Kent State is located in Kent, Ohio and has a total student population of 26,822. Of the 5,120 students who graduated with a bachelor’s degree from Kent State University at Kent in 2021, 158 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Kent State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Kent State Marketing Rankings

The following rankings from College Factual show how the marketing progam at Kent State compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Kent State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing Bachelor’s Degree Schools	77
	445

How Much Do Marketing Graduates from Kent State Make?

The median salary of marketing students who receive their bachelor's degree at Kent State is $40,576. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Kent State

Take a look at the following statistics related to the make-up of the marketing majors at Kent State University at Kent.

Kent State Marketing Bachelor’s Program

During the 2020-2021 academic year, 158 students graduated with a bachelor's degree in marketing from Kent State. About 47% were men and 53% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Kent State since its program graduates 2% more men than average.

About 85% of those who receive a bachelor's degree in marketing at Kent State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Kent State University at Kent with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	2
Hispanic or Latino	4
White	135
International Students	10
Other Races/Ethnicities	7

Kent State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Management Information Systems
• Management Sciences & Quantitative Methods
• Entrepreneurial Studies
• Human Resource Management
• Construction Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for Kent State University at Kent.

Occupation	Jobs in OH	Average Salary in OH
Market Research Analysts and Marketing Specialists	24,840	$65,920
Sales Managers	10,740	$134,600
Marketing Managers	6,590	$133,730
Business Professors	3,900	$108,400
Advertising and Promotions Managers	370	$127,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By JonRidinger under License

More about our data sources and methodologies.