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Marketing at Indiana University of Pennsylvania - Main Campus

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Marketing at Indiana University of Pennsylvania - Main Campus

If you are interested in studying marketing, you may want to check out the program at Indiana University of Pennsylvania - Main Campus. The following information will help you decide if it is a good fit for you.

IUP is located in Indiana, Pennsylvania and has a total student population of 10,037. In the 2020-2021 academic year, 81 students received a bachelor's degree in marketing from IUP.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

IUP Marketing Degrees Available

  • Bachelor’s Degree in Marketing

IUP Marketing Rankings

The following rankings from College Factual show how the marketing progam at IUP compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at IUP is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Most Popular Marketing Schools 188
Best Marketing Schools 442

Earnings of IUP Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at IUP is $37,648. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.


Marketing Student Demographics at IUP

Take a look at the following statistics related to the make-up of the marketing majors at Indiana University of Pennsylvania - Main Campus.

IUP Marketing Bachelor’s Program

47% Women
22% Racial-Ethnic Minorities*
Of the 81 students who graduated with a bachelor’s in marketing from IUP in 2021, 53% were men and 47% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at IUP since its program graduates 9% more men than average.


About 77% of those who receive a bachelor's degree in marketing at IUP are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Indiana University of Pennsylvania - Main Campus with a bachelor's in marketing.

Race/Ethnicity Number of Students
Asian 1
Black or African American 9
Hispanic or Latino 3
White 62
International Students 1
Other Races/Ethnicities 5

IUP also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for Indiana University of Pennsylvania - Main Campus.

Occupation Jobs in PA Average Salary in PA
Market Research Analysts and Marketing Specialists 26,750 $68,630
Sales Managers 8,300 $151,620
Marketing Managers 7,510 $154,700
Business Professors 5,490 $91,520
Survey Researchers 510 $60,810


*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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