Marketing at Houston Baptist University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Houston Baptist University stacks up to those at other schools.

HBU is located in Houston, Texas and has a total student population of 3,963. Of the 570 students who graduated with a bachelor’s degree from Houston Baptist University in 2021, 23 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

HBU Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at HBU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

For those who are interested in distance learning, HBU does offer online courses in marketing for the following degree levels:

• Bachelor’s Degree

HBU Marketing Rankings

The following rankings from College Factual show how the marketing progam at HBU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at HBU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Online Marketing Bachelor’s Degree Schools	46
Most Focused Marketing Bachelor’s Degree Schools	321
Most Focused Marketing Schools	362
Best Value Marketing Bachelor’s Degree Schools	652
	685
Best Value Marketing Schools	827
	857

Earnings of HBU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at HBU is $27,696. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at HBU

Take a look at the following statistics related to the make-up of the marketing majors at Houston Baptist University.

HBU Marketing Bachelor’s Program

Of the 23 students who graduated with a bachelor’s in marketing from HBU in 2021, 48% were men and 52% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at HBU since its program graduates 3% more men than average.

Prospective students may be interested in knowing that this school graduates 14% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Houston Baptist University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	3
Hispanic or Latino	5
White	11
International Students	1
Other Races/Ethnicities	3

HBU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• International Business
• Finance & Financial Management
• Accounting
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Houston Baptist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By LUSportsFan under License

More about our data sources and methodologies.