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Marketing at George Mason University

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Marketing at George Mason University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at George Mason University stacks up to those at other schools.

GMU is located in Fairfax, Virginia and approximately 38,541 students attend the school each year. Of the 6,388 students who graduated with a bachelor’s degree from George Mason University in 2021, 139 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

GMU Marketing Degrees Available

  • Bachelor’s Degree in Marketing

GMU Marketing Rankings

The following rankings from College Factual show how the marketing progam at GMU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at GMU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Most Popular Marketing Bachelor’s Degree Schools 90

How Much Do Marketing Graduates from GMU Make?

The median salary of marketing students who receive their bachelor's degree at GMU is $46,771. This is great news for graduates of the program, since this figure is 12% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

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Marketing Student Demographics at GMU

Take a look at the following statistics related to the make-up of the marketing majors at George Mason University.

GMU Marketing Bachelor’s Program

55% Women
45% Racial-Ethnic Minorities*
The marketing program at GMU awarded 139 bachelor's degrees in 2020-2021. About 45% of these degrees went to men with the other 55% going to women.

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Prospective students may be interested in knowing that this school graduates 15% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from George Mason University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 23
Black or African American 9
Hispanic or Latino 21
White 53
International Students 22
Other Races/Ethnicities 11

GMU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for VA, the home state for George Mason University.

Occupation Jobs in VA Average Salary in VA
Market Research Analysts and Marketing Specialists 20,130 $75,050
Sales Managers 5,790 $170,760
Marketing Managers 4,980 $171,870
Survey Researchers 330 $59,410

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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