Marketing at Eastern Michigan University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Eastern Michigan University stacks up to those at other schools.

Eastern Michigan is located in Ypsilanti, Michigan and approximately 16,294 students attend the school each year. Of the 3,309 students who graduated with a bachelor’s degree from Eastern Michigan University in 2021, 100 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Eastern Michigan Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Eastern Michigan Marketing Rankings

The following rankings from College Factual show how the marketing progam at Eastern Michigan compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Eastern Michigan is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Master’s Degree Schools	94
Most Popular Marketing Schools	143
Best Marketing Bachelor’s Degree Schools	392

In 2021, 4 students received their master’s degree in marketing from Eastern Michigan. This makes it the #92 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from Eastern Michigan Make?

The median salary of marketing students who receive their bachelor's degree at Eastern Michigan is $41,201. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at Eastern Michigan

Take a look at the following statistics related to the make-up of the marketing majors at Eastern Michigan University.

Eastern Michigan Marketing Bachelor’s Program

Of the 100 students who earned a bachelor's degree in Marketing from Eastern Michigan in 2020-2021, 59% were men and 41% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Eastern Michigan since its program graduates 14% more men than average.

About 68% of those who receive a bachelor's degree in marketing at Eastern Michigan are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Michigan University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	11
Hispanic or Latino	6
White	68
International Students	2
Other Races/Ethnicities	8

Eastern Michigan Marketing Master’s Program

The marketing program at Eastern Michigan awarded 4 master's degrees in 2020-2021. About 25% of these degrees went to men with the other 75% going to women.

In the marketing master's program at this school, racial-ethnic minorities make up 50% of degree recipients. That is 21% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Michigan University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	1
White	1
International Students	1
Other Races/Ethnicities	0

Eastern Michigan also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Business/Managerial Economics
• Taxation
• Management Sciences & Quantitative Methods
• International Business
• Entrepreneurial Studies

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Eastern Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Dwight Burdette under License

More about our data sources and methodologies.