Marketing at East Tennessee State University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at East Tennessee State University stacks up to those at other schools.

ETSU is located in Johnson City, Tennessee and has a total student population of 13,713. In the 2020-2021 academic year, 81 students received a bachelor's degree in marketing from ETSU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

ETSU Marketing Degrees Available

• Bachelor’s Degree in Marketing

ETSU Marketing Rankings

The following rankings from College Factual show how the marketing progam at ETSU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at ETSU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Schools	241

How Much Do Marketing Graduates from ETSU Make?

The median salary of marketing students who receive their bachelor's degree at ETSU is $32,758. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at ETSU

Take a look at the following statistics related to the make-up of the marketing majors at East Tennessee State University.

ETSU Marketing Bachelor’s Program

The marketing program at ETSU awarded 81 bachelor's degrees in 2020-2021. About 46% of these degrees went to men with the other 54% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at ETSU since its program graduates 1% more men than average.

About 85% of those who receive a bachelor's degree in marketing at ETSU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from East Tennessee State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	2
Hispanic or Latino	2
White	69
International Students	4
Other Races/Ethnicities	3

ETSU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Business/Managerial Economics
• Finance & Financial Management
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TN, the home state for East Tennessee State University.

Occupation	Jobs in TN	Average Salary in TN
Market Research Analysts and Marketing Specialists	9,050	$60,990
Sales Managers	6,810	$111,700
Marketing Managers	3,800	$118,740
Business Professors	2,540	$78,220
Advertising and Promotions Managers	650	$82,270

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Boboskaditdatin under License

More about our data sources and methodologies.