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Marketing at East Carolina University

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Marketing at East Carolina University

If you plan to study marketing, take a look at what East Carolina University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

ECU is located in Greenville, North Carolina and approximately 28,798 students attend the school each year. In the 2020-2021 academic year, 221 students received a bachelor's degree in marketing from ECU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

ECU Marketing Degrees Available

  • Bachelor’s Degree in Marketing

Online Classes Are Available at ECU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Are you one of the many who prefer to take online classes? ECU offers distance education options for marketing at the following degree levels:

  • Bachelor’s Degree

ECU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how ECU performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at ECU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
22
Most Popular Marketing Bachelor’s Degree Schools 41

How Much Do Marketing Graduates from ECU Make?

The median salary of marketing students who receive their bachelor's degree at ECU is $44,500. This is 7% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

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Marketing Student Demographics at ECU

Take a look at the following statistics related to the make-up of the marketing majors at East Carolina University.

ECU Marketing Bachelor’s Program

51% Women
23% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 221 marketing majors earned their bachelor's degree from ECU. Of these graduates, 49% were men and 51% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at ECU since its program graduates 4% more men than average.

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About 75% of those who receive a bachelor's degree in marketing at ECU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from East Carolina University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 4
Black or African American 21
Hispanic or Latino 11
White 166
International Students 0
Other Races/Ethnicities 19

ECU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for East Carolina University.

Occupation Jobs in NC Average Salary in NC
Market Research Analysts and Marketing Specialists 17,450 $69,170
Sales Managers 6,790 $147,690
Marketing Managers 6,150 $145,180
Business Professors 3,440 $88,470
Survey Researchers 350 $80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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