Marketing at Davenport University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Davenport University stacks up to those at other schools.

Davenport University is located in Grand Rapids, Michigan and approximately 6,127 students attend the school each year. In the 2020-2021 academic year, 50 students received a bachelor's degree in marketing from Davenport University.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Davenport University Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Online Classes Are Available at Davenport University

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

Davenport University does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Associate’s Degree
• Bachelor’s Degree
• Master’s Degree

Davenport University Marketing Rankings

The following rankings from College Factual show how the marketing progam at Davenport University compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Davenport University is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing Graduate Certificate Schools	18
Most Popular Online Marketing Schools	27
	52
Most Popular Online Marketing Associate Degree Schools	65
Best Value Marketing Master’s Degree Schools	79
Most Focused Marketing Schools	141
Most Focused Marketing Bachelor’s Degree Schools	181
	341
Best Marketing Schools	473

In 2021, 3 students received their master’s degree in marketing from Davenport University. This makes it the #99 most popular school for marketing master’s degree candidates in the country.

Earnings of Davenport University Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Davenport University is $42,491. This is great news for graduates of the program, since this figure is 2% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Davenport University

Take a look at the following statistics related to the make-up of the marketing majors at Davenport University.

Davenport University Marketing Bachelor’s Program

Of the 50 students who graduated with a bachelor’s in marketing from Davenport University in 2021, 44% were men and 56% were women.

About 80% of those who receive a bachelor's degree in marketing at Davenport University are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Davenport University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	1
Hispanic or Latino	3
White	40
International Students	0
Other Races/Ethnicities	4

Davenport University Marketing Master’s Program

Of the 3 students who earned a master's degree in Marketing from Davenport University in 2020-2021, 33% were men and 67% were women.

In the marketing master's program at this school, racial-ethnic minorities make up 33% of degree recipients. That is 4% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Davenport University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	1
International Students	1
Other Races/Ethnicities	1

Davenport University also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Management Sciences & Quantitative Methods
• International Business
• Finance & Financial Management
• Human Resource Management
• General Business/Commerce

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Davenport University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Dwight Burdette under License

More about our data sources and methodologies.