Marketing at Dallas Baptist University

If you plan to study marketing, take a look at what Dallas Baptist University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

DBU is located in Dallas, Texas and has a total student population of 4,247. In 2021, 29 marketing majors received their bachelor's degree from DBU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

DBU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

DBU Marketing Rankings

The following rankings from College Factual show how the marketing progam at DBU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at DBU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing Master’s Degree Schools	62
Most Focused Marketing Bachelor’s Degree Schools	298
	327

In 2021, 17 students received their master’s degree in marketing from DBU. This makes it the #51 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from DBU Make?

The median salary of marketing students who receive their bachelor's degree at DBU is $43,475. This is 4% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at DBU

Take a look at the following statistics related to the make-up of the marketing majors at Dallas Baptist University.

DBU Marketing Bachelor’s Program

The marketing program at DBU awarded 29 bachelor's degrees in 2020-2021. About 48% of these degrees went to men with the other 52% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at DBU since its program graduates 4% more men than average.

About 66% of those who receive a bachelor's degree in marketing at DBU are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Dallas Baptist University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	4
White	19
International Students	4
Other Races/Ethnicities	1

DBU Marketing Master’s Program

Of the 17 students who earned a master's degree in Marketing from DBU in 2020-2021, 59% were men and 41% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. DBU does a better job at serving the male population as it supports 14% more men than average.

The following table and chart show the race/ethnicity for students who recently graduated from Dallas Baptist University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	2
White	7
International Students	7
Other Races/Ethnicities	0

DBU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Human Resource Management
• Hospitality Management
• International Business
• Management Information Systems
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Dallas Baptist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Regrothenberger under License

More about our data sources and methodologies.