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Graphic Designers

Graphic Designers: Job Description

Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.

What Do Graphic Designers Perform?

Typical responsibilities of graphic designers include:

  • Key information into computer equipment to create layouts for client or supervisor.
  • Review final layouts and suggest improvements, as needed.
  • Determine size and arrangement of illustrative material and copy, and select style and size of type.
  • Develop graphics and layouts for product illustrations, company logos, and Web sites.
  • Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
  • Use computer software to generate new images.
  • Prepare digital files for printing.
  • Confer with clients to discuss and determine layout design.

Key Skills and Knowledge

Effective graphic designers combine a mix of skills and domain knowledge.

Most Important Skills

The competencies most central to this role, rated on an importance scale of 0 to 5:

Active Listening  3.8 / 5
0
5
Speaking  3.4 / 5
0
5
Writing  3.2 / 5
0
5
Active Learning  3.2 / 5
0
5
Critical Thinking  3.2 / 5
0
5
Coordination  3.1 / 5
0
5

Core Knowledge

Design  4.7 / 5
0
5
Computers and Electronics  4.4 / 5
0
5
Fine Arts  4.4 / 5
0
5
Communications and Media  4.3 / 5
0
5
English Language  3.8 / 5
0
5
Sales and Marketing  3.6 / 5
0
5

Other Graphic Designers Job Titles

This career also goes by job titles like:

  • Ad Designer (Advertising Designer)
  • Ad Layout Worker (Advertising Layout Worker)
  • Apparel Graphic Designer
  • Artist
  • Brand Designer
  • Catalogue Illustrator
  • Commercial Artist
  • Concept Artist

Employment and Demand

The U.S. employs around 256,099 graphic designers working in the United States today. Demand is forecast to grow by +4.6% over the projection horizon.

Forecasted number of jobs for Graphic Designers

How Much Do Graphic Designers Make?

Statistic Value
Annual median $66,386
Hourly median $31.92
10th percentile $44,703
25th percentile $55,544
75th percentile $77,227
90th percentile $88,068

Pay can vary substantially based on experience, location, and industry.

Salary ranges for Graphic Designers

How Much Do Graphic Designers Make in Different U.S. States?

State Annual median salary
District of Columbia $90,710
California $76,440
Massachusetts $76,370
Washington $76,010
New York $74,530
Virginia $70,060
New Jersey $66,600
Colorado $66,360
Maryland $66,290
Connecticut $65,360
Rhode Island $64,190
Oregon $63,800
Vermont $62,180
Texas $62,030
Illinois $60,010
Utah $59,010
Minnesota $58,590
Wisconsin $58,380
Florida $57,900
Georgia $57,860
New Mexico $57,780
New Hampshire $57,310
Nevada $57,180
Indiana $56,440
South Carolina $56,180
Delaware $56,160
Montana $55,370
Alaska $55,230
Ohio $55,140
Maine $53,490
Pennsylvania $52,990
Michigan $52,600
Nebraska $52,420
Arizona $52,240
Tennessee $51,740
Hawaii $51,630
Missouri $50,900
North Carolina $50,600
Kentucky $50,330
Oklahoma $50,310
Kansas $49,820
Idaho $48,640
Alabama $48,130
North Dakota $47,900
Iowa $47,560
Arkansas $46,430
Louisiana $46,300
Mississippi $45,260
South Dakota $43,950
Wyoming $43,290
West Virginia $36,870
Guam $31,240
Puerto Rico $29,500

Top-Paying U.S. Regions

Pay for graphic designers vary by region. These regions lead on median pay:

Region Median annual wage Share of U.S. jobs Location quotient
Far Western US $74,032 18.3% 1.11
New England $69,485 4.4% 0.94
Middle Atlantic $67,841 16.9% 1.12
Rocky Mountains $60,908 4.5% 1.14
Southwest $59,472 12.4% 0.98
Great Lakes $56,608 13.9% 0.98
Southeast $55,680 21.5% 0.91
Plains States $52,763 7.5% 1.12

Highest-Paying Metro Areas for Graphic Designers

Metro area State Median annual wage Employment
San Jose-Sunnyvale-Santa Clara, CA CA $98,530 1,510
San Francisco-Oakland-Fremont, CA CA $89,490 4,050
Seattle-Tacoma-Bellevue, WA WA $82,630 3,880
Washington-Arlington-Alexandria, DC-VA-MD-WV DC $82,360 4,670
Boston-Cambridge-Newton, MA-NH MA $78,000 3,690
New York-Newark-Jersey City, NY-NJ NY $75,850 17,140
Los Angeles-Long Beach-Anaheim, CA CA $75,820 14,060
Sacramento-Roseville-Folsom, CA CA $75,470 1,070

Which Industries Hire Graphic Designers

Most graphic designers work in these industries:

Industry Employment Median annual wage
Professional, Scientific, and Technical Services 81,130 $65,490
Manufacturing 37,680 $48,950
Information 21,120 $63,170
Wholesale Trade 14,160 $60,390
Management of Companies and Enterprises 9,990 $72,960
Retail Trade 9,620 $51,540
Administrative and Support and Waste Management and Remediation Services 9,260 $67,380
Educational Services 7,770 $59,830
Graphic Designers sectors

Graphic Designers work in the following industries:

Graphic Designers industries

Software Graphic Designers Use

  • Document management software: Adobe Acrobat (hot technology)
  • Video creation and editing software: Adobe After Effects (hot technology)
  • Graphics or photo imaging software: Adobe Creative Cloud software (hot technology)
  • Graphics or photo imaging software: Adobe Illustrator (hot technology)
  • Desktop publishing software: Adobe InDesign (hot technology)
  • Graphics or photo imaging software: Adobe Photoshop (hot technology)
  • Web platform development software: AJAX (hot technology)
  • Operating system software: Apple macOS (hot technology)
  • Computer aided design CAD software: Autodesk AutoCAD (hot technology)
  • Computer aided design CAD software: Autodesk AutoCAD Civil 3D (hot technology)
  • Computer aided design CAD software: Autodesk Revit (hot technology)
  • Computer aided design CAD software: Bentley MicroStation (hot technology)

What the Workplace Is Like

The on-the-job environment of graphic designers reflects the following characteristics:

  • E-Mail
  • Spend Time Sitting
  • Time Pressure
  • Telephone Conversations
  • Work With or Contribute to a Work Group or Team

Getting Started in This Career

Most graphic designers positions require a bachelor’s degree as the typical entry-level education. The role falls in Considerable Preparation Needed (Job Zone 4), reflecting the level of preparation typically expected.

Similar Occupations

Similar Occupations

Degree Programs

Students preparing for graphic designers typically earn programs in:

Visual and Performing Arts

5 programs across 2 majors

Computer and Information Sciences and Support Services

2 programs across 1 majors

References

This profile draws on the following authoritative sources:

  • U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) for employment and wage data by state and industry.
  • BLS Employment Projections for total employment and growth forecasts.
  • O*NET (Occupational Information Network) for skills, knowledge, tasks, work activities, work context, technology, and education-zone data.

SOC code: 27-1024.00 (Graphic Designers).

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