Arts & Media Management

Types of Degrees Arts & Media Management Majors Are Getting

The following table lists how many arts and media management graduations there were in 2020-2021 for each degree level.

Education Level	Number of Grads
Bachelor’s Degree	3,065
Master’s Degree	1,115
Associate Degree	244
Basic Certificate	209
Undergraduate Certificate	86
Graduate Certificate	62
Doctor’s Degree	7

What Arts & Media Management Majors Need to Know

O*NET surveyed people in occupations related to media management and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Media Management Majors

This major prepares you for careers in which these knowledge areas are important:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Skills for Media Management Majors

A major in media management prepares you for careers in which the following skill-sets are crucial:

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Abilities for Media Management Majors

Some of the most crucial abilities to master while a media management student include the following:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

What Can You Do With a Arts & Media Management Major?

Below is a list of occupations associated with media management:

Job Title	Job Growth Rate	Median Salary
Agents and Business Managers of Artists, Performers, and Athletes	4.7%	$66,040
Art, Drama, and Music Professors	12.0%	$69,960
Compliance Managers	8.0%	$107,480
Investment Fund Managers	8.0%	$107,480
Music Directors	5.7%	$49,630
Producers	12.2%	$71,680
Regulatory Affairs Managers	8.0%	$107,480
Technical Directors/Managers	12.2%	$71,680

Who Is Getting a Bachelor’s Degree in Arts & Media Management?

This is a less frequently chosen undergraduate major. Only 3,065 students graduated with a bachelor’s degree in arts and media management in 2021, making it rank #105 in popularity. The major attracts more women than men. About 61% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of media management majors is as follows:

Race/Ethnicity	Number of Grads
Asian	91
Black or African American	302
Hispanic or Latino	369
White	1,842
International Students	184
Other Races/Ethnicities	277

Geographic Diversity

Students from other countries are interested in Media Management, too. About 6.0% of those with this major are international students. The most popular countries for students from outside the country are:

• China
• South Korea
• India
• Canada
• Mexico

How Much Do Arts & Media Management Majors Make?

Bachelor’s Degree Starting Salary

The U.S. Department of Education found that students who graduated in 2017-2019 with a bachelor’s degree in arts and media management made a median starting salary of $26,957 per year. During this timeframe, most salaries fell between $22,593 (25th percentile) and $30,978 (75th percentile).

One thing to note here is that not all of these people may be working in careers related to media management.

Salaries According to BLS

Average salaries range from $82,560 to $90,930 (25th to 75th percentile) for careers related to media management. This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to Arts & Media Management

Some degrees associated with media management may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for media management careers below.

Education Level	Percentage of Workers
Less than a High School Diploma	0.1%
High School Diploma - or the equivalent (for example, GED)	3.7%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)	1.8%
Some College Courses	4.4%
Associate’s Degree (or other 2-year degree)	3.6%
Bachelor’s Degree	46.4%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	0.6%
Master’s Degree	25.3%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	1.0%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	2.4%
Doctoral Degree	11.4%

Online Arts & Media Management Programs

In the 2020-2021 academic year, 337 schools offered some type of arts and media management program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	25	0
Certificate (2-4 Years)	0	0
Associate’s Degree	50	3
Bachelor’s Degree	20	1
Post-Baccalaureate	0	0
Master’s Degree	87	7
Post-Master’s	4	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in Arts & Media Management Worth It?

The median salary for a media management grad is $89,840 per year. This is based on the weighted average of the most common careers associated with the major.

This is 125% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $998,800 after 20 years!

Majors Related to Arts & Media Management

You may also be interested in one of the following majors related to media management.

Major	Number of Grads
Fine & Studio Arts	37,413
Design & Applied Arts	36,301
Music	25,910
Drama & Theater Arts	17,341
Film, Video & Photographic Arts	16,778
General Visual & Performing Arts	6,355
Dance	3,288
Other Visual Art	912
Crafts, Folk Art & Artisanry	119
Community/Environmental/Socially-Engaged Art	10

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Perspectives - The Photography Club, IIM Ahmedabad under License

More about our data sources and methodologies.