Media Management

Types of Degrees Media Management Majors Are Getting

The following table lists how many arts & media management graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Bachelor’s Degree	2,899
Master’s Degree	1,178
Basic Certificate	268
Associate Degree	217
Undergraduate Certificate	93
Graduate Certificate	61
Doctor’s Degree	6

What Media Management Majors Need to Know

People with careers related to media management were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Media Management Majors

This major prepares you for careers in which these knowledge areas are important:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Skills for Media Management Majors

media management majors are found most commonly in careers in which the following skills are important:

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Abilities for Media Management Majors

Media Management majors often go into careers where the following abilities are vital:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

What Can You Do With a Media Management Major?

People with a media management degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
Agents and Business Managers of Artists, Performers, and Athletes	4.7%	$66,040
Art, Drama, and Music Professors	12.0%	$69,960
Compliance Managers	8.0%	$107,480
Investment Fund Managers	8.0%	$107,480
Music Directors	5.7%	$49,630
Producers	12.2%	$71,680
Regulatory Affairs Managers	8.0%	$107,480
Technical Directors/Managers	12.2%	$71,680

Who Is Getting a Bachelor’s Degree in Media Management?

This is a less frequently chosen undergraduate major. Only 3,065 students graduated with a bachelor’s degree in arts & media management in 2021, making it rank #105 in popularity. The major attracts more women than men. About 62% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of media management majors is as follows:

Race/Ethnicity	Number of Grads
Asian	95
Black or African American	318
Hispanic or Latino	365
White	1,712
International Students	167
Other Races/Ethnicities	242

Geographic Diversity

Students from other countries are interested in Media Management, too. About 5.8% of those with this major are international students.

Amount of Education Required for Careers Related to Media Management

Some degrees associated with media management may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to media management have obtained the following education levels.

Education Level	Percentage of Workers
Less than a High School Diploma	0.1%
High School Diploma - or the equivalent (for example, GED)	3.7%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)	1.8%
Some College Courses	4.4%
Associate’s Degree (or other 2-year degree)	3.6%
Bachelor’s Degree	46.4%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	0.6%
Master’s Degree	25.3%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	1.0%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	2.4%
Doctoral Degree	11.4%

Online Media Management Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	23	1
Certificate (2-4 Years)	0	0
Associate’s Degree	47	3
Bachelor’s Degree	21	4
Post-Baccalaureate	0	0
Master’s Degree	85	8
Post-Master’s	5	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Majors Related to Media Management

You may also be interested in one of the following majors related to media management.

Major	Number of Grads
Fine & Studio Arts	36,332
Design & Applied Arts	36,019
Music	26,167
Film, Video & Photographic Arts	18,531
Drama & Theater Arts	16,853
General Visual & Performing Arts	6,785
Dance	3,233
Other Visual Art	1,026
Crafts, Folk Art & Artisanry	102
Community/Environmental/Socially-Engaged Art	6

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Perspectives - The Photography Club, IIM Ahmedabad under License

More about our data sources and methodologies.