---

Apparel & Textile Marketing

Types of Degrees Apparel & Textile Marketing Majors Are Earning

Students pursuing Apparel & Textile Marketing can earn degrees at several award levels.

Award Level	Graduates
Certificate	62
Associate’s Degree	119
Bachelor’s Degree	334
Master’s Degree	80

What Apparel & Textile Marketing Majors Need to Know

Coursework for Apparel & Textile Marketing build a specific mix of knowledge, skills, and abilities — derived from O*NET surveys of workers in occupations that Apparel & Textile Marketing graduates commonly enter.

Knowledge Areas

According to O*NET, a major in Apparel & Textile Marketing emphasizes the following knowledge areas:

• Sales and Marketing — Importance 4.2 / 5; level 5.2 / 7.
• English Language — Importance 4.1 / 5; level 4.8 / 7.
• Customer and Personal Service — Importance 3.8 / 5; level 4.9 / 7.
• Mathematics — Importance 3.7 / 5; level 4.6 / 7.
• Administration and Management — Importance 3.6 / 5; level 4.2 / 7.

^{Importance is rated 1–5; level is 1–7. Source: ONET Online — weighted across related occupations.*}

Skills

Skills built by a Apparel & Textile Marketing program reflects the day-to-day work of related occupations:

• Critical Thinking — Importance 3.9 / 5; level 4.0 / 7.
• Active Listening — Importance 3.8 / 5; level 4.0 / 7.
• Speaking — Importance 3.8 / 5; level 4.0 / 7.
• Reading Comprehension — Importance 3.7 / 5; level 4.3 / 7.
• Complex Problem Solving — Importance 3.6 / 5; level 3.6 / 7.

Abilities

Abilities most relevant to Apparel & Textile Marketing careers — again drawn from O*NET surveys of related occupations:

• Oral Expression — Importance 4 / 5; level 4.2 / 7.
• Oral Comprehension — Importance 4 / 5; level 4.3 / 7.
• Written Comprehension — Importance 3.9 / 5; level 4.2 / 7.
• Deductive Reasoning — Importance 3.9 / 5; level 4.2 / 7.
• Inductive Reasoning — Importance 3.7 / 5; level 3.9 / 7.

Common Job Activities

Day-to-day, Apparel & Textile Marketing graduates report doing:

Activity	Frequency / Importance
Getting Information	4.5 / 7
Working with Computers	4.4 / 7
Making Decisions and Solving Problems	4.3 / 7
Communicating with Supervisors, Peers, or Subordinates	4.2 / 7
Analyzing Data or Information	4.2 / 7
Processing Information	4.2 / 7
Establishing and Maintaining Interpersonal Relationships	4.1 / 7
Organizing, Planning, and Prioritizing Work	4.1 / 7
Communicating with People Outside the Organization	4.0 / 7
Updating and Using Relevant Knowledge	4.0 / 7

Technology Skills Used on the Job

Most frequently-cited tools used by Apparel & Textile Marketing professionals:

Tool / Software	Category	In-Demand
Microsoft Project	Project management software	—
Microsoft Excel	Spreadsheet software	✓
Microsoft Outlook	Electronic mail software	✓
Microsoft Office software	Office suite software	✓
LinkedIn	Web page creation and editing software	—
Web browser software	Internet browser software	—
Microsoft Access	Data base user interface and query software	—
Microsoft Word	Word processing software	✓
Microsoft PowerPoint	Presentation software	✓
Facebook	Web page creation and editing software	—
SAP software	Enterprise resource planning ERP software	✓
Microsoft SharePoint	Document management software	—

^{Source: ONET Online technology skills, weighted across related occupations.*}

Sample Job Titles

Real job postings for Apparel & Textile Marketing graduates include:

• Marketing Consultant
• Social Media Specialist
• Marketing Specialist
• Technical Marketing Specialist
• Marketing Representative
• Market Analyst
• Advertising Analyst
• Market Research Analyst
• Market Research Worker
• Marketing Associate
• Email Marketing Specialist
• Market Research Specialist
• Technical Marketing Consultant
• Market Researcher
• Communications Specialist

Education Typically Required

Across the occupations open to Apparel & Textile Marketing graduates, the typical level of education actually held by current workers is distributed as:

Education Level	Share of Workers
Bachelor’s degree	48.8%
Master’s degree	20.0%
High school diploma or equivalent	7.2%
Associate’s degree (or other 2-year)	6.6%
Some college courses	5.1%
Less than a high school diploma	4.2%
Postsecondary certificate	4.1%
First professional degree	1.9%
Post-baccalaureate certificate	1.7%
Post-master’s certificate	0.4%

^{Source: ONET Online education / training / experience requirements.*}

Who Is Earning a Degree in Apparel & Textile Marketing?

Gender Distribution

This field skews predominantly female, with women earning 82% of Apparel & Textile Marketing degrees.

Gender	Graduates	Share
Women	488	82.0%
Men	107	18.0%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of Apparel & Textile Marketing graduates is as follows:

Race / Ethnicity	Graduates	Share
White	271	45.5%
Asian	42	7.1%
Hispanic or Latino	139	23.4%
Black or African American	58	9.7%
American Indian / Alaska Native	4	0.7%
Two or More Races	21	3.5%
Race Unknown	13	2.2%
International Students	47	7.9%

^{See minority definition below.}

How Much Do Apparel & Textile Marketing Graduates Earn?

The U.S. Department of Education tracks median earnings of Apparel & Textile Marketing graduates 1, 4, and 5 years after completion. Earnings tend to climb steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$36,627
4 years	$47,471
5 years	$55,819

By year 5 out, median earnings rise to $55,819 — roughly 52% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Online Apparel & Textile Marketing Programs

Online study are documented by IPEDS for Apparel & Textile Marketing. The table below shows how many graduates earned at least some of their coursework online (Distance-Ed Available) versus completing the entire program online (Distance-Ed Only).

Award Level	Distance-Ed Available	Distance-Ed Only
Associate’s	1	3
Bachelor’s	2	0
Master’s	1	0

^{Distance-Ed Only = degrees completed entirely online; Distance-Ed Available = degrees including at least some online coursework. Source: IPEDS Completions by Distance Education status.}

Is a Degree in Apparel & Textile Marketing Worth It?

On the earnings side, the federal earnings tracker, Apparel & Textile Marketing graduates earn a median of $47,471 four years after completion — roughly 25% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	CIP Code
Apparel and Textiles	19.09
Apparel and Textile Manufacture	19.0902
Apparel and Textiles, General	19.0901
Apparel and Textiles, Other	19.0999
Fashion and Fabric Consultant	19.0906
Textile Science	19.0904
Consumer Merchandising/Retailing Management	19.0203

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.