PR

Types of Degrees PR Majors Are Getting

The following table lists how many public relations graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Bachelor’s Degree	3,855
Master’s Degree	512
Basic Certificate	63
Graduate Certificate	63
Undergraduate Certificate	42
Associate Degree	31

What PR Majors Need to Know

People with careers related to pr were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for PR Majors

According to O*NET survey takers, a major in pr should prepare you for careers in which you will need to be knowledgeable in the following areas:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills for PR Majors

The following list of skills has been highlighted as some of the most essential for careers related to pr:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Abilities for PR Majors

A major in pr will prepare for your careers in which the following abilities are important:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.

What Can You Do With a PR Major?

Below is a list of occupations associated with pr:

Job Title	Job Growth Rate	Median Salary
Advertising and Promotions Managers	5.4%	$117,130
Communications Professors	10.0%	$68,910
Green Marketers	5.4%	$117,130
Public Relations and Fundraising Managers	10.3%	$114,800
Public Relations Specialists	8.9%	$60,000

Who Is Getting a Bachelor’s Degree in PR?

The major attracts more women than men. About 81% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of pr majors is as follows:

Race/Ethnicity	Number of Grads
Asian	132
Black or African American	284
Hispanic or Latino	590
White	2,465
International Students	141
Other Races/Ethnicities	243

Geographic Diversity

PR appeals to people across the globe. About 3.7% of those with this major are international students.

Amount of Education Required for Careers Related to PR

Some careers associated with pr require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for pr careers below.

Education Level	Percentage of Workers
Less than a High School Diploma	1.6%
High School Diploma - or the equivalent (for example, GED)	2.6%
Some College Courses	5.4%
Associate’s Degree (or other 2-year degree)	2.1%
Bachelor’s Degree	59.4%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	2.1%
Master’s Degree	20.3%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	1.6%
Doctoral Degree	3.6%
Post-Doctoral Training	2.2%

Online PR Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	9	0
Certificate (2-4 Years)	0	0
Associate’s Degree	11	1
Bachelor’s Degree	13	3
Post-Baccalaureate	0	0
Master’s Degree	33	7
Post-Master’s	3	0
Doctor’s Degree (Research)	0	0
Doctor’s Degree (Professional Practice)	1	0
Doctor’s Degree (Other)	0	0

Majors Related to PR

You may also be interested in one of the following majors related to pr.

Major	Number of Grads
Advertising	4,315
Public Relations, Advertising, & Applied Communication	4,239
Communication Management and Strategic Communications	2,031
General Organizational Communication	1,835
Other Public Relations, Advertising, & Applied Communication	1,470
Sports Communication	1,161
Health Communication	416
International & Intercultural Communication	245
Political Communication	221
Technical & Scientific Communication	167

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Bill Koplitz under License

More about our data sources and methodologies.