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Public Relations and Fundraising Managers

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What Do Public Relations and Fundraising Managers Do?

Example of a PR or Fundraising Manager Job Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

A Day in the Life of a PR or Fundraising Manager

  • Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
  • Manage communications budgets.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Develop, implement, and maintain crisis communication plans.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

PR or Fundraising Manager Needed Skills

Below is a list of the skills most Public Relations and Fundraising Managers say are important on the job.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Speaking: Talking to others to convey information effectively.

  • Public Relations Director
  • Account Manager
  • Annual Giving Director
  • Information Director
  • Public Relations Manager (PR Manager)

Job Outlook for Public Relations and Fundraising Managers

There were about 73,500 jobs for Public Relations and Fundraising Managers in 2016 (in the United States).

New jobs are being produced at a rate of 10.4% which is lower than average. The Bureau of Labor Statistics predicts 7,700 new jobs for Public Relations and Fundraising Managers by 2026. The BLS estimates 6,900 yearly job openings in this field per year.

Forecasted Number of Jobs for Public Relations and Fundraising Managers in U.S.

The states with the most job growth for Public Relations and Fundraising Managers are New York, California, and Texas.

Watch out if you plan on working in Vermont, Maine, or Alaska. These states have the worst job growth for this type of profession.

PR or Fundraising Manager Average Salary

The typical yearly salary for Public Relations and Fundraising Managers is somewhere between $64,250 and $208,000. The median salary is $114,800.

Salary Ranges for Public Relations and Fundraising Managers

How much do Public Relations and Fundraising Managers make in each U.S. state?

Annual Mean Salary by State
State Annual Mean Salary

District of Columbia

$188,050

New York

$167,330

Virginia

$163,680

New Jersey

$163,560

Rhode Island

$153,480

California

$141,990

Colorado

$136,990

Delaware

$136,930

Massachusetts

$131,460

Washington

$128,420

North Carolina

$125,500

Texas

$125,490

Pennsylvania

$123,600

Maryland

$123,020

Connecticut

$122,760

Michigan

$121,690

Minnesota

$120,190

Illinois

$119,330

New Hampshire

$118,960

Georgia

$117,770

Nevada

$117,600

Ohio

$116,730

Arkansas

$114,450

Kansas

$111,740

New Mexico

$110,090

Florida

$109,570

Hawaii

$108,420

Wisconsin

$107,830

Alaska

$106,380

Missouri

$106,200

Indiana

$105,770

Arizona

$104,120

Iowa

$103,350

North Dakota

$102,720

Utah

$102,290

Vermont

$102,260

Tennessee

$99,360

Oregon

$96,140

Oklahoma

$94,870

Mississippi

$93,890

Louisiana

$91,740

Alabama

$89,950

Maine

$88,940

Nebraska

$88,550

South Carolina

$87,780

Idaho

$87,690

Kentucky

$85,920

Montana

$81,670

West Virginia

$77,250

What Tools do Public Relations and Fundraising Managers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:

  • Facebook
  • Google Docs
  • SmugMug Flickr
  • Adobe Systems Adobe Creative Cloud
  • Adobe Systems Adobe Acrobat
  • Oracle PeopleSoft Financials
  • Adobe Systems Adobe Illustrator
  • Google Analytics
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop

How do I Become a PR or Fundraising Manager?

What education or degrees do I need to become a Public Relations or Fundraising Manager?

PR or Fundraising Manager Degree Level

What work experience do I need to become a PR or Fundraising Manager?

PR or Fundraising Manager Work Experience

Where Public Relations and Fundraising Managers Work

PR or Fundraising Manager Sectors

Similar Careers

Career changers with experience as a Public Relations or Fundraising Manager sometimes find work in one of the following fields:

  • Training and Development Specialists

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons

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