What Do Public Relations and Fundraising Managers Do?
Example of a PR or Fundraising Manager Job Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
A Day in the Life of a PR or Fundraising Manager
- Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
- Manage communications budgets.
- Produce films and other video products, regulate their distribution, and operate film library.
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Develop, implement, and maintain crisis communication plans.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
PR or Fundraising Manager Needed Skills
Below is a list of the skills most Public Relations and Fundraising Managers say are important on the job.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Related Job Titles for this Occupation:
- Public Relations Director
- Account Manager
- Annual Giving Director
- Information Director
- Public Relations Manager (PR Manager)
Job Outlook for Public Relations and Fundraising Managers
There were about 73,500 jobs for Public Relations and Fundraising Managers in 2016 (in the United States).
New jobs are being produced at a rate of 10.4% which is lower than average. The Bureau of Labor Statistics predicts 7,700 new jobs for Public Relations and Fundraising Managers by 2026. The BLS estimates 6,900 yearly job openings in this field per year.
The states with the most job growth for Public Relations and Fundraising Managers are New York, California, and Texas.
Watch out if you plan on working in Vermont, Maine, or Alaska. These states have the worst job growth for this type of profession.
PR or Fundraising Manager Average Salary
The typical yearly salary for Public Relations and Fundraising Managers is somewhere between $64,250 and $208,000. The median salary is $114,800.
How much do Public Relations and Fundraising Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
|
District of Columbia |
$188,050 |
|
New York |
$167,330 |
|
Virginia |
$163,680 |
|
New Jersey |
$163,560 |
|
Rhode Island |
$153,480 |
|
California |
$141,990 |
|
Colorado |
$136,990 |
|
Delaware |
$136,930 |
|
Massachusetts |
$131,460 |
|
Washington |
$128,420 |
|
North Carolina |
$125,500 |
|
Texas |
$125,490 |
|
Pennsylvania |
$123,600 |
|
Maryland |
$123,020 |
|
Connecticut |
$122,760 |
|
Michigan |
$121,690 |
|
Minnesota |
$120,190 |
|
Illinois |
$119,330 |
|
New Hampshire |
$118,960 |
|
Georgia |
$117,770 |
|
Nevada |
$117,600 |
|
Ohio |
$116,730 |
|
Arkansas |
$114,450 |
|
Kansas |
$111,740 |
|
New Mexico |
$110,090 |
|
Florida |
$109,570 |
|
Hawaii |
$108,420 |
|
Wisconsin |
$107,830 |
|
Alaska |
$106,380 |
|
Missouri |
$106,200 |
|
Indiana |
$105,770 |
|
Arizona |
$104,120 |
|
Iowa |
$103,350 |
|
North Dakota |
$102,720 |
|
Utah |
$102,290 |
|
Vermont |
$102,260 |
|
Tennessee |
$99,360 |
|
Oregon |
$96,140 |
|
Oklahoma |
$94,870 |
|
Mississippi |
$93,890 |
|
Louisiana |
$91,740 |
|
Alabama |
$89,950 |
|
Maine |
$88,940 |
|
Nebraska |
$88,550 |
|
South Carolina |
$87,780 |
|
Idaho |
$87,690 |
|
Kentucky |
$85,920 |
|
Montana |
$81,670 |
|
West Virginia |
$77,250 |
What Tools do Public Relations and Fundraising Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Google Docs
- SmugMug Flickr
- Adobe Systems Adobe Creative Cloud
- Adobe Systems Adobe Acrobat
- Oracle PeopleSoft Financials
- Adobe Systems Adobe Illustrator
- Google Analytics
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
How do I Become a PR or Fundraising Manager?
What education or degrees do I need to become a Public Relations or Fundraising Manager?
What work experience do I need to become a PR or Fundraising Manager?
Where Public Relations and Fundraising Managers Work
Similar Careers
Career changers with experience as a Public Relations or Fundraising Manager sometimes find work in one of the following fields:
- Training and Development Specialists
References
Image Credit: Via Wikimedia Commons
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