What You Need to Know About Public Relations or Fundraising Manager
Position Description Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Life As a PR or Fundraising Manager
- Produce films and other video products, regulate their distribution, and operate film library.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Manage in-house communication courses.
- Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
What Every PR or Fundraising Manager Should Know
When polled, Public Relations and Fundraising Managers say the following skills are most frequently used in their jobs:
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Types of Public Relations or Fundraising Manager
- Fundraiser
- Public Relations Manager (PR Manager)
- Annual Giving Director
- Development Director
- Account Supervisor
Are There Job Opportunities for Public Relations and Fundraising Managers?
In the United States, there were 73,500 jobs for Public Relations or Fundraising Manager in 2016. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. There will be an estimated 6,900 positions for PR or Fundraising Manager per year.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
Salary for a PR or Fundraising Manager
The average yearly salary of a PR or Fundraising Manager ranges between $64,250 and $208,000.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
Below is a list of the median annual salaries for Public Relations and Fundraising Managers in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $89,950 |
| Alaska | $106,380 |
| Arizona | $104,120 |
| Arkansas | $114,450 |
| California | $141,990 |
| Colorado | $136,990 |
| Connecticut | $122,760 |
| Delaware | $136,930 |
| District of Columbia | $188,050 |
| Florida | $109,570 |
| Georgia | $117,770 |
| Hawaii | $108,420 |
| Idaho | $87,690 |
| Illinois | $119,330 |
| Indiana | $105,770 |
| Iowa | $103,350 |
| Kansas | $111,740 |
| Kentucky | $85,920 |
| Louisiana | $91,740 |
| Maine | $88,940 |
| Maryland | $123,020 |
| Massachusetts | $131,460 |
| Michigan | $121,690 |
| Minnesota | $120,190 |
| Mississippi | $93,890 |
| Missouri | $106,200 |
| Montana | $81,670 |
| Nebraska | $88,550 |
| Nevada | $117,600 |
| New Hampshire | $118,960 |
| New Jersey | $163,560 |
| New Mexico | $110,090 |
| New York | $167,330 |
| North Carolina | $125,500 |
| North Dakota | $102,720 |
| Ohio | $116,730 |
| Oklahoma | $94,870 |
| Oregon | $96,140 |
| Pennsylvania | $123,600 |
| Rhode Island | $153,480 |
| South Carolina | $87,780 |
| Tennessee | $99,360 |
| Texas | $125,490 |
| Utah | $102,290 |
| Vermont | $102,260 |
| Virginia | $163,680 |
| Washington | $128,420 |
| West Virginia | $77,250 |
| Wisconsin | $107,830 |
What Tools do Public Relations and Fundraising Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How do I Become a PR or Fundraising Manager?
Education needed to be a Public Relations or Fundraising Manager:
How Long Does it Take to Become a PR or Fundraising Manager?
Where do Public Relations and Fundraising Managers Work?
Below are examples of industries where Public Relations and Fundraising Managers work:
Similar Careers
Those who work as a Public Relations or Fundraising Manager sometimes switch careers to one of these choices:
References:
Image Credit: Bill Koplitz via Public domain
More about our data sources and methodologies.
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