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Vehicle Marketing Operations

Types of Degrees Vehicle Marketing Operations Majors Are Earning

Students pursuing Vehicle Marketing Operations may pursue degrees at several award levels.

Award Level	Graduates
Associate’s Degree	2
Bachelor’s Degree	37
Master’s Degree	2

What Vehicle Marketing Operations Majors Need to Know

Studies in Vehicle Marketing Operations emphasize a specific mix of knowledge, skills, and abilities — derived from O*NET surveys of workers in occupations that Vehicle Marketing Operations graduates commonly enter.

Knowledge Areas

This major prepares you for careers needing Vehicle Marketing Operations emphasizes the following knowledge areas:

• Customer and Personal Service — Importance 4.2 / 5; level 5.4 / 7.
• Sales and Marketing — Importance 4.1 / 5; level 4.7 / 7.
• English Language — Importance 3.9 / 5; level 4.1 / 7.
• Administration and Management — Importance 3.8 / 5; level 4.4 / 7.
• Computers and Electronics — Importance 3.7 / 5; level 4.5 / 7.

^{Importance is rated 1–5; level is 1–7. Source: ONET Online — weighted across related occupations.*}

Skills

Skills emphasized by a Vehicle Marketing Operations program reflects the day-to-day work of related occupations:

• Active Listening — Importance 3.9 / 5; level 3.9 / 7.
• Speaking — Importance 3.9 / 5; level 3.6 / 7.
• Reading Comprehension — Importance 3.8 / 5; level 3.7 / 7.
• Critical Thinking — Importance 3.6 / 5; level 3.6 / 7.
• Persuasion — Importance 3.5 / 5; level 3.3 / 7.

Abilities

Abilities most relevant to Vehicle Marketing Operations careers — again drawn from O*NET surveys of related occupations:

• Oral Comprehension — Importance 4 / 5; level 4.1 / 7.
• Oral Expression — Importance 4 / 5; level 4.2 / 7.
• Written Comprehension — Importance 3.9 / 5; level 3.8 / 7.
• Near Vision — Importance 3.7 / 5; level 3.8 / 7.
• Speech Clarity — Importance 3.7 / 5; level 3.4 / 7.

Common Job Activities

Day-to-day, Vehicle Marketing Operations graduates report doing:

Activity	Frequency / Importance
Working with Computers	4.6 / 7
Getting Information	4.5 / 7
Making Decisions and Solving Problems	4.4 / 7
Communicating with People Outside the Organization	4.2 / 7
Processing Information	4.1 / 7
Updating and Using Relevant Knowledge	4.1 / 7
Communicating with Supervisors, Peers, or Subordinates	4.0 / 7
Establishing and Maintaining Interpersonal Relationships	4.0 / 7
Interpreting the Meaning of Information for Others	4.0 / 7
Organizing, Planning, and Prioritizing Work	3.9 / 7

Technology Skills Used on the Job

Most frequently-cited tools used by Vehicle Marketing Operations professionals:

Tool / Software	Category	In-Demand
Microsoft Office software	Office suite software	✓
Microsoft Word	Word processing software	—
Microsoft PowerPoint	Presentation software	✓
Microsoft Excel	Spreadsheet software	✓
Web browser software	Internet browser software	—
Microsoft Outlook	Electronic mail software	✓
SmugMug Flickr	Graphics or photo imaging software	—
SAP software	Enterprise resource planning ERP software	—
Adobe Acrobat	Document management software	—
Customer information databases	Customer relationship management CRM software	—
Inventory tracking software	Inventory management software	—
Inventory control system software	Inventory management software	✓

^{Source: ONET Online technology skills, weighted across related occupations.*}

Sample Job Titles

Real job postings for Vehicle Marketing Operations graduates include:

• Retail Parts Professional
• Wholesale Parts Salesperson
• Automotive Parts Counterperson (Auto Parts Counterperson)
• Automotive Parts Counter Person (Auto Parts Counter Person)
• Merchandising Assistant
• Automotive Parts Clerk (Auto Parts Clerk)
• Parts Counterperson
• Automotive Parts Salesperson (Auto Parts Salesperson)
• Parts Salesman
• Salesperson
• Parts Counter Representative (Parts Counter Rep)
• Sales Assistant (Sales Assist)
• Automotive Parts Handler (Auto Parts Handler)
• Parts Runner
• Parts Advisor

Education Typically Required

Across the occupations open to Vehicle Marketing Operations graduates, the typical level of education actually held by current workers is distributed as:

Education Level	Share of Workers
Bachelor’s degree	31.8%
High school diploma or equivalent	26.5%
Some college courses	15.8%
Master’s degree	13.4%
Associate’s degree (or other 2-year)	7.4%
Postsecondary certificate	3.7%
Post-baccalaureate certificate	1.5%

^{Source: ONET Online education / training / experience requirements.*}

Who Is Earning a Degree in Vehicle Marketing Operations?

Gender Distribution

This field skews predominantly male, with men earning 70.7% of Vehicle Marketing Operations degrees.

Gender	Graduates	Share
Women	12	29.3%
Men	29	70.7%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of Vehicle Marketing Operations graduates is as follows:

Race / Ethnicity	Graduates	Share
White	33	80.5%
Hispanic or Latino	1	2.4%
Black or African American	1	2.4%
American Indian / Alaska Native	1	2.4%
Two or More Races	1	2.4%
Race Unknown	4	9.8%

^{See minority definition below.}

How Much Do Vehicle Marketing Operations Graduates Earn?

Federal data tracks median earnings of Vehicle Marketing Operations graduates 1, 4, and 5 years after completion. Wages typically rise steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$37,031
4 years	$44,812
5 years	$50,781

By year 5 out, median earnings rise to $50,781 — roughly 37% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Online Vehicle Marketing Operations Programs

Distance learning is tracked by IPEDS for Vehicle Marketing Operations. The table below shows how many graduates earned at least some of their coursework online (Distance-Ed Available) versus completing the entire program online (Distance-Ed Only).

Award Level	Distance-Ed Available	Distance-Ed Only
Associate’s	1	0
Bachelor’s	1	1

^{Distance-Ed Only = degrees completed entirely online; Distance-Ed Available = degrees including at least some online coursework. Source: IPEDS Completions by Distance Education status.}

Is a Degree in Vehicle Marketing Operations Worth It?

On the earnings side, the federal earnings tracker, Vehicle Marketing Operations graduates earn a median of $44,812 four years after completion — roughly 18% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	CIP Code
Specialized Sales, Merchandising and Marketing Operations	52.19
Apparel and Accessories Marketing Operations	52.1904
Auctioneering	52.1901
Business and Personal/Financial Services Marketing Operations	52.1908
Fashion Merchandising	52.1902
Fashion Modeling	52.1903
Hospitality and Recreation Marketing Operations	52.1910
Reserved	52.1980
Special Products Marketing Operations	52.1909
Specialized Merchandising, Sales, and Marketing Operations, Other	52.1999
Tourism and Travel Services Marketing Operations	52.1905
Tourism Promotion Operations	52.1906

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.