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Tourism Marketing Operations

Types of Degrees Tourism Marketing Operations Majors Are Earning

Students pursuing Tourism Marketing Operations can earn degrees at several award levels.

Award Level	Graduates
Certificate	11
Associate’s Degree	28
Bachelor’s Degree	20
Master’s Degree	64

What Tourism Marketing Operations Majors Need to Know

Studies in Tourism Marketing Operations emphasize a specific mix of knowledge, skills, and abilities — derived from O*NET surveys of workers in occupations that Tourism Marketing Operations graduates commonly enter.

Knowledge Areas

This major prepares you for careers needing Tourism Marketing Operations emphasizes the following knowledge areas:

• English Language — Importance 4.1 / 5; level 4.7 / 7.
• Customer and Personal Service — Importance 4.1 / 5; level 4.9 / 7.
• Sales and Marketing — Importance 4.0 / 5; level 4.9 / 7.
• Computers and Electronics — Importance 3.4 / 5; level 4.2 / 7.
• Administrative — Importance 3.2 / 5; level 4.2 / 7.

^{Importance is rated 1–5; level is 1–7. Source: ONET Online — weighted across related occupations.*}

Skills

Skills developed in a Tourism Marketing Operations program reflects the day-to-day work of related occupations:

• Active Listening — Importance 4.0 / 5; level 4 / 7.
• Reading Comprehension — Importance 4.0 / 5; level 4.1 / 7.
• Speaking — Importance 3.9 / 5; level 3.5 / 7.
• Service Orientation — Importance 3.6 / 5; level 3.5 / 7.
• Judgment and Decision Making — Importance 3.5 / 5; level 3.5 / 7.

Abilities

The cognitive and physical abilities most relevant to Tourism Marketing Operations careers — again drawn from O*NET surveys of related occupations:

• Oral Comprehension — Importance 4 / 5; level 4.2 / 7.
• Oral Expression — Importance 3.9 / 5; level 4.2 / 7.
• Written Comprehension — Importance 3.9 / 5; level 4.0 / 7.
• Speech Clarity — Importance 3.9 / 5; level 3.6 / 7.
• Speech Recognition — Importance 3.8 / 5; level 3.9 / 7.

Common Job Activities

Day-to-day, Tourism Marketing Operations graduates report doing:

Activity	Frequency / Importance
Getting Information	4.7 / 7
Working with Computers	4.6 / 7
Processing Information	4.2 / 7
Communicating with People Outside the Organization	4.2 / 7
Analyzing Data or Information	4.1 / 7
Establishing and Maintaining Interpersonal Relationships	4.0 / 7
Updating and Using Relevant Knowledge	4.0 / 7
Making Decisions and Solving Problems	4.0 / 7
Communicating with Supervisors, Peers, or Subordinates	3.9 / 7
Interpreting the Meaning of Information for Others	3.9 / 7

Technology Skills Used on the Job

Most frequently-cited tools used by Tourism Marketing Operations professionals:

Tool / Software	Category	In-Demand
Microsoft Excel	Spreadsheet software	✓
Microsoft Access	Data base user interface and query software	—
Microsoft Word	Word processing software	—
Microsoft PowerPoint	Presentation software	✓
Microsoft Outlook	Electronic mail software	✓
Microsoft Office software	Office suite software	✓
Zoom	Video conferencing software	✓
Galor Travel Booster	Data base user interface and query software	—
TourWriter	Data base user interface and query software	—
Orbitz Worldwide Orbitz for Agents	Data base user interface and query software	—
Travii reservation system software	Data base user interface and query software	—
TourCMS	Data base user interface and query software	—

^{Source: ONET Online technology skills, weighted across related occupations.*}

Sample Job Titles

Real job postings for Tourism Marketing Operations graduates include:

• VIP Travel Consultant (Very Important Person Travel Consultant)
• Beach Expert
• Corporate Travel Expert
• Corporate Travel Agent
• Booking Agent
• Travel Professional
• Entertainment Travel Consultant
• Travel Service Consultant
• Certified Travel Counselor
• Travel Agent
• Tour Agent
• Travel Planner
• Business Travel Consultant
• Vacation Planner
• Leisure Travel Agent

Education Typically Required

Across the occupations open to Tourism Marketing Operations graduates, the typical level of education actually held by current workers is distributed as:

Education Level	Share of Workers
Bachelor’s degree	32.5%
Associate’s degree (or other 2-year)	22.7%
High school diploma or equivalent	17.3%
Master’s degree	13.6%
Postsecondary certificate	7.2%
Some college courses	5.2%
Post-baccalaureate certificate	1.5%

^{Source: ONET Online education / training / experience requirements.*}

Who Is Earning a Degree in Tourism Marketing Operations?

Gender Distribution

This field skews predominantly female, with women earning 75% of Tourism Marketing Operations degrees.

Gender	Graduates	Share
Women	108	75.0%
Men	36	25.0%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of Tourism Marketing Operations graduates is as follows:

Race / Ethnicity	Graduates	Share
White	67	46.5%
Asian	8	5.6%
Hispanic or Latino	33	22.9%
Black or African American	10	6.9%
American Indian / Alaska Native	3	2.1%
Two or More Races	8	5.6%
Race Unknown	6	4.2%
International Students	9	6.2%

^{See minority definition below.}

How Much Do Tourism Marketing Operations Graduates Earn?

Federal data tracks median earnings of Tourism Marketing Operations graduates 1, 4, and 5 years after completion. Wages typically rise steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$37,031
4 years	$44,812
5 years	$50,781

By year 5 out, median earnings rise to $50,781 — roughly 37% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Is a Degree in Tourism Marketing Operations Worth It?

Looking purely at the federal earnings tracker, Tourism Marketing Operations graduates earn a median of $44,812 four years after completion — roughly 18% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	CIP Code
Specialized Sales, Merchandising and Marketing Operations	52.19
Apparel and Accessories Marketing Operations	52.1904
Auctioneering	52.1901
Business and Personal/Financial Services Marketing Operations	52.1908
Fashion Merchandising	52.1902
Fashion Modeling	52.1903
Hospitality and Recreation Marketing Operations	52.1910
Reserved	52.1980
Special Products Marketing Operations	52.1909
Specialized Merchandising, Sales, and Marketing Operations, Other	52.1999
Tourism Promotion Operations	52.1906
Vehicle and Vehicle Parts and Accessories Marketing Operations	52.1907

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.