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Tourism Promotion Operations

Types of Degrees Tourism Promotion Operations Majors Are Earning

People majoring in Tourism Promotion Operations may pursue degrees at several award levels.

Award Level	Graduates
Associate’s Degree	25

What Tourism Promotion Operations Majors Need to Know

Programs in Tourism Promotion Operations develop a specific mix of knowledge, skills, and abilities — derived from O*NET surveys of workers in occupations that Tourism Promotion Operations graduates commonly enter.

Knowledge Areas

This major prepares you for careers needing Tourism Promotion Operations emphasizes the following knowledge areas:

• English Language — Importance 4.3 / 5; level 5.2 / 7.
• Sales and Marketing — Importance 4.2 / 5; level 5.4 / 7.
• Mathematics — Importance 3.9 / 5; level 4.9 / 7.
• Customer and Personal Service — Importance 3.9 / 5; level 5.1 / 7.
• Communications and Media — Importance 3.6 / 5; level 4.2 / 7.

^{Importance is rated 1–5; level is 1–7. Source: ONET Online — weighted across related occupations.*}

Skills

Skills developed in a Tourism Promotion Operations program reflects the day-to-day work of related occupations:

• Reading Comprehension — Importance 4.0 / 5; level 4.5 / 7.
• Critical Thinking — Importance 3.9 / 5; level 4.0 / 7.
• Writing — Importance 3.9 / 5; level 4.0 / 7.
• Complex Problem Solving — Importance 3.9 / 5; level 3.8 / 7.
• Active Listening — Importance 3.8 / 5; level 4 / 7.

Abilities

Innate abilities most relevant to Tourism Promotion Operations careers — again drawn from O*NET surveys of related occupations:

• Inductive Reasoning — Importance 4.0 / 5; level 4.2 / 7.
• Oral Expression — Importance 4 / 5; level 4.4 / 7.
• Oral Comprehension — Importance 4 / 5; level 4.4 / 7.
• Written Comprehension — Importance 4 / 5; level 4.4 / 7.
• Deductive Reasoning — Importance 4.0 / 5; level 4.3 / 7.

Common Job Activities

Day-to-day, Tourism Promotion Operations graduates report doing:

Activity	Frequency / Importance
Getting Information	4.8 / 7
Analyzing Data or Information	4.7 / 7
Working with Computers	4.7 / 7
Processing Information	4.6 / 7
Interpreting the Meaning of Information for Others	4.6 / 7
Making Decisions and Solving Problems	4.6 / 7
Updating and Using Relevant Knowledge	4.3 / 7
Organizing, Planning, and Prioritizing Work	4.2 / 7
Developing Objectives and Strategies	4.2 / 7
Thinking Creatively	4.2 / 7

Technology Skills Used on the Job

Most frequently-cited tools used by Tourism Promotion Operations professionals:

Tool / Software	Category	In-Demand
PHP	Web platform development software	—
Microsoft PowerPoint	Presentation software	✓
LinkedIn	Web page creation and editing software	—
Web browser software	Internet browser software	—
Google Analytics	Data mining software	✓
Oracle Eloqua	Customer relationship management CRM software	—
Microsoft Project	Project management software	—
Google Ads	Sales and marketing software	✓
Microsoft Visio	Process mapping and design software	—
Microsoft Office software	Office suite software	✓
Facebook	Web page creation and editing software	—
Adobe Dreamweaver	Web page creation and editing software	—

^{Source: ONET Online technology skills, weighted across related occupations.*}

Sample Job Titles

Real job postings for Tourism Promotion Operations graduates include:

• Social Media Specialist
• Technical Marketing Specialist
• Marketing Specialist
• Marketing Consultant
• Advertising Analyst
• Marketing Support Specialist
• Market Analyst
• Marketing Researcher
• Trade Analyst
• Marketing Forecaster
• Event Marketer
• Marketer
• Market Research Worker
• Business Development Representative
• International Trade Specialist

Education Typically Required

Across the occupations open to Tourism Promotion Operations graduates, the typical level of education actually held by current workers is distributed as:

Education Level	Share of Workers
Bachelor’s degree	54.5%
Master’s degree	30.0%
Associate’s degree (or other 2-year)	5.1%
Some college courses	4.0%
Post-baccalaureate certificate	3.3%
Postsecondary certificate	2.0%
High school diploma or equivalent	1.0%

^{Source: ONET Online education / training / experience requirements.*}

Who Is Earning a Degree in Tourism Promotion Operations?

Gender Distribution

This field has a relatively balanced gender distribution: 40% women and 60% men among Tourism Promotion Operations graduates.

Gender	Graduates	Share
Women	10	40.0%
Men	15	60.0%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of Tourism Promotion Operations graduates is as follows:

Race / Ethnicity	Graduates	Share
White	7	28.0%
Asian	3	12.0%
Hispanic or Latino	3	12.0%
Black or African American	2	8.0%
Native Hawaiian / Pacific Islander	9	36.0%
Race Unknown	1	4.0%

^{See minority definition below.}

How Much Do Tourism Promotion Operations Graduates Earn?

The U.S. Department of Education tracks median earnings of Tourism Promotion Operations graduates 1, 4, and 5 years after completion. Wages typically rise steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$37,031
4 years	$44,812
5 years	$50,781

By year 5 out, median earnings rise to $50,781 — roughly 37% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Is a Degree in Tourism Promotion Operations Worth It?

Strictly by the federal earnings tracker, Tourism Promotion Operations graduates earn a median of $44,812 four years after completion — roughly 18% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	CIP Code
Specialized Sales, Merchandising and Marketing Operations	52.19
Apparel and Accessories Marketing Operations	52.1904
Auctioneering	52.1901
Business and Personal/Financial Services Marketing Operations	52.1908
Fashion Merchandising	52.1902
Fashion Modeling	52.1903
Hospitality and Recreation Marketing Operations	52.1910
Reserved	52.1980
Special Products Marketing Operations	52.1909
Specialized Merchandising, Sales, and Marketing Operations, Other	52.1999
Tourism and Travel Services Marketing Operations	52.1905
Vehicle and Vehicle Parts and Accessories Marketing Operations	52.1907

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.