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Hospitality Marketing Operations

Types of Degrees Hospitality Marketing Operations Majors Are Earning

People majoring in Hospitality Marketing Operations can earn degrees at several award levels.

Award Level	Graduates
Certificate	4
Bachelor’s Degree	44
Master’s Degree	5

What Hospitality Marketing Operations Majors Need to Know

Studies in Hospitality Marketing Operations emphasize a specific mix of knowledge, skills, and abilities — derived from O*NET surveys of workers in occupations that Hospitality Marketing Operations graduates commonly enter.

Knowledge Areas

According to O*NET, a major in Hospitality Marketing Operations emphasizes the following knowledge areas:

• Sales and Marketing — Importance 4.4 / 5; level 5.5 / 7.
• English Language — Importance 4.3 / 5; level 5.1 / 7.
• Customer and Personal Service — Importance 3.9 / 5; level 5.1 / 7.
• Mathematics — Importance 3.8 / 5; level 4.8 / 7.
• Administration and Management — Importance 3.7 / 5; level 4.4 / 7.

^{Importance is rated 1–5; level is 1–7. Source: ONET Online — weighted across related occupations.*}

Skills

Skills built by a Hospitality Marketing Operations program reflects the day-to-day work of related occupations:

• Reading Comprehension — Importance 3.9 / 5; level 4.4 / 7.
• Critical Thinking — Importance 3.9 / 5; level 4.0 / 7.
• Active Listening — Importance 3.9 / 5; level 4.0 / 7.
• Speaking — Importance 3.8 / 5; level 4.0 / 7.
• Complex Problem Solving — Importance 3.8 / 5; level 3.8 / 7.

Abilities

Abilities most relevant to Hospitality Marketing Operations careers — again drawn from O*NET surveys of related occupations:

• Oral Expression — Importance 4 / 5; level 4.3 / 7.
• Written Comprehension — Importance 4 / 5; level 4.3 / 7.
• Oral Comprehension — Importance 4 / 5; level 4.4 / 7.
• Inductive Reasoning — Importance 4.0 / 5; level 4.1 / 7.
• Written Expression — Importance 3.9 / 5; level 4.3 / 7.

Common Job Activities

Day-to-day, Hospitality Marketing Operations graduates report doing:

Activity	Frequency / Importance
Getting Information	4.7 / 7
Working with Computers	4.6 / 7
Making Decisions and Solving Problems	4.5 / 7
Analyzing Data or Information	4.5 / 7
Communicating with Supervisors, Peers, or Subordinates	4.3 / 7
Processing Information	4.3 / 7
Interpreting the Meaning of Information for Others	4.3 / 7
Establishing and Maintaining Interpersonal Relationships	4.3 / 7
Organizing, Planning, and Prioritizing Work	4.3 / 7
Thinking Creatively	4.2 / 7

Technology Skills Used on the Job

Most frequently-cited tools used by Hospitality Marketing Operations professionals:

Tool / Software	Category	In-Demand
Microsoft Outlook	Electronic mail software	✓
Marketo Marketing Automation	Sales and marketing software	—
Tableau	Business intelligence and data analysis software	—
Microsoft Visio	Process mapping and design software	—
Oracle Eloqua	Customer relationship management CRM software	—
Google Analytics	Data mining software	✓
Hypertext markup language HTML	Web platform development software	✓
PHP	Web platform development software	—
Cascading style sheets CSS	Web platform development software	✓
Structured query language SQL	Data base user interface and query software	✓
Microsoft Word	Word processing software	—
Microsoft Project	Project management software	—

^{Source: ONET Online technology skills, weighted across related occupations.*}

Sample Job Titles

Real job postings for Hospitality Marketing Operations graduates include:

• Marketing Specialist
• Marketing Consultant
• Social Media Specialist
• Technical Marketing Specialist
• Marketing Support Specialist
• Trade Analyst
• Market Research Consultant
• Communications Specialist
• Government Business Development Specialist
• Event Marketer
• Business Development Specialist
• International Trade Specialist
• Marketing Analyst
• Market Analyst
• Marketing Research Analyst

Education Typically Required

Across the occupations open to Hospitality Marketing Operations graduates, the typical level of education actually held by current workers is distributed as:

Education Level	Share of Workers
Bachelor’s degree	54.8%
Master’s degree	28.6%
Associate’s degree (or other 2-year)	4.5%
Some college courses	3.7%
First professional degree	2.7%
Post-baccalaureate certificate	2.5%
High school diploma or equivalent	1.7%
Postsecondary certificate	1.5%

^{Source: ONET Online education / training / experience requirements.*}

Who Is Earning a Degree in Hospitality Marketing Operations?

Gender Distribution

This field skews predominantly male, with men earning 67.9% of Hospitality Marketing Operations degrees.

Gender	Graduates	Share
Women	17	32.1%
Men	36	67.9%

Racial-Ethnic Diversity

At the national level, the racial-ethnic distribution of Hospitality Marketing Operations graduates is as follows:

Race / Ethnicity	Graduates	Share
White	39	73.6%
Hispanic or Latino	8	15.1%
Black or African American	1	1.9%
Two or More Races	1	1.9%
Race Unknown	2	3.8%
International Students	2	3.8%

^{See minority definition below.}

How Much Do Hospitality Marketing Operations Graduates Earn?

College Scorecard reports median earnings of Hospitality Marketing Operations graduates 1, 4, and 5 years after completion. Wages typically rise steadily as graduates gain experience and move into mid-career roles.

Years Out	Median Earnings
1 year	$37,031
4 years	$44,812
5 years	$50,781

By year 5 out, median earnings rise to $50,781 — roughly 37% above the 1-year mark.

^{Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.}

Is a Degree in Hospitality Marketing Operations Worth It?

Looking purely at the federal earnings tracker, Hospitality Marketing Operations graduates earn a median of $44,812 four years after completion — roughly 18% above the national median for workers with only a high school diploma (~$38,000).

^{ROI estimate compares the program’s 4-yr median earnings against the 2023 BLS CPS median earnings for high-school-only workers. Source: U.S. Department of Education College Scorecard + BLS Current Population Survey.}

Related Programs

You may also be interested in these closely related fields of study:

Program	CIP Code
Specialized Sales, Merchandising and Marketing Operations	52.19
Apparel and Accessories Marketing Operations	52.1904
Auctioneering	52.1901
Business and Personal/Financial Services Marketing Operations	52.1908
Fashion Merchandising	52.1902
Fashion Modeling	52.1903
Reserved	52.1980
Special Products Marketing Operations	52.1909
Specialized Merchandising, Sales, and Marketing Operations, Other	52.1999
Tourism and Travel Services Marketing Operations	52.1905
Tourism Promotion Operations	52.1906
Vehicle and Vehicle Parts and Accessories Marketing Operations	52.1907

References

The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students and international students. This number is then divided by the total number of students to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics (IPEDS)
• O*NET Online
• U.S. Bureau of Labor Statistics
• U.S. Department of Education College Scorecard

More about our data sources and methodologies.