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Bachelor's Degree in Specialized Sales, Merchandising & Marketing

Bachelor’s Degrees in Specialized Sales, Merchandising & Marketing

2,053 Yearly Graduations
$35,157 Median Salary
$35,988 Median Debt
A bachelor's degree in specialized marketing is offered at 98 colleges in the United States. In recent years, the majority of the students getting degrees in this area were female, and 34% were from an underrepresented racial-ethnic group. Also, 5.8% of specialized marketing graduates were international students.

Education Levels of Specialized Marketing Majors

During the most recent year for which data is available, 2,053 people earned their bachelor's degree in specialized marketing. This makes it the 120th most popular bachelor's degree program in the country.

The following table shows the number of diplomas awarded in specialized marketing at each degree level.

Education Level Number of Grads
Bachelor’s Degree 2,053
Associate Degree 1,185
Basic Certificate 802
Master’s Degree 170
Undergraduate Certificate 67
Graduate Certificate 45

Earnings of Specialized Marketing Majors With Bachelor’s Degrees

The median salary for graduates holding a bachelor's degree in specialized marketing is $35,157. This number may vary for a lot of reasons. For instance, you may decide to move to a location where people with your degree are rare and make more money. A better approximation of salary is to look at the typical range of salaries. In this case the low is $29,670 and the high is $39,225.

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Student Debt

The median student debt for graduates holding a bachelor's degree in specialized marketing is $35,988. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary. The chart below shows the range of accumulated debt loads. On the high side of the range, $39,291 is the debt load, and the debt load on the low side is $33,589.

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Those students who are paying back their debt on a 10-year repayment plan have a median monthly payment of $428.

Student Diversity

More women than men pursue their bachelor's degree in specialized marketing. About 84.9% of graduates with this degree are female.

Gender Number of Grads
Men 309
Women 1,744
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The racial-ethnic distribution of specialized marketing bachelor’s degree students is as follows:

Race/Ethnicity Number of Grads
Asian 118
Black or African American 199
Hispanic or Latino 315
White 1,177
International Students 119
Other Races/Ethnicities 125
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There are 98 colleges that offer a bachelor’s degree in specialized marketing. Learn more about the most popular 20 below:

#1

Fashion Institute of Technology

New York, New York
446 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

The most popular school in the United States for specialized marketing students seekinga bachelor's degree is Fashion Institute of Technology. Each year, around 8,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,170 per year, while in-state graduate students, on average, pay $11,542 per year. During the most recent year for which we have data, 446 people received their bachelor's degree in specialized marketing from FIT SUNY. About 87% of this group were women, and 42% were students from an underrepresented racial-ethnic group. Fashion Institute of Technology specialized marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $35,157.

278 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

The 2nd most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Kent State University at Kent. Each year, around 26,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,595 per year, while in-state graduate students, on average, pay $12,483 per year. During the most recent year for which we have data, 278 people received their bachelor's degree in specialized marketing from Kent State. Around 19% of these students were from an underrepresented racial-ethnic group, and 90% were women. Kent State University at Kent specialized marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $35,157.

#3

Saint Joseph's University

Philadelphia, Pennsylvania
171 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

The 3rd most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Saint Joseph's University. Roughly 6,700 attend the school each year. The average in-state tuition for full-time undergraduates is $51,140 per year, while in-state graduate students, on average, pay $19,786 per year. During the most recent year for which we have data, 171 people received their bachelor's degree in specialized marketing from St. Joe's. Around 16% of these students were from an underrepresented racial-ethnic group, and 46% were women. Data shows that St. Joe's graduates that hold this degree go on to make a median salary of $35,157.

#4

LIM College

New York, New York
161 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

LIM College is the 4th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 1,600 attend the school each year. The average in-state tuition for full-time undergraduates is $31,090 per year, while in-state graduate students, on average, pay $26,952 per year. During the most recent year for which we have data, 161 people received their bachelor's degree in specialized marketing from LIM. About 85% of this group were women, and 44% were students from an underrepresented racial-ethnic group. Those who complete their bachelor's degree in specialized marketing at LIM College make a median salary of 35,157.

#5

University of North Texas

Denton, Texas
153 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

The 5th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is University of North Texas. Roughly 40,900 attend the school each year. The average in-state tuition for full-time undergraduates is $8,319 per year, while in-state graduate students, on average, pay $7,160 per year. During the most recent year for which we have data, 153 people received their bachelor's degree in specialized marketing from UNT. About 91% of this group were women, and 59% were students from an underrepresented racial-ethnic group. Data shows that UNT graduates that hold this degree go on to make a median salary of $35,157.

#6

Texas State University

San Marcos, Texas
104 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

The 6th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Texas State University. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. During the most recent year for which we have data, 104 people received their bachelor's degree in specialized marketing from Texas State. Around 51% of these students were from an underrepresented racial-ethnic group, and 87% were women. Data shows that Texas State graduates that hold this degree go on to make a median salary of $35,157.

#7

University of Georgia

Athens, Georgia
90 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

University of Georgia is the 7th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 39,100 attend the school each year. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. During the most recent year for which we have data, 90 people received their bachelor's degree in specialized marketing from UGA. Of these students, 96% were women and 21% were members of underrepresented racial-ethnic groups. Those who complete their bachelor's degree in specialized marketing at University of Georgia make a median salary of 35,157.

#8

Marist College

Poughkeepsie, New York
89 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Marist College comes in at #8 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 6,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $45,330 per year, while in-state graduate students, on average, pay $16,560 per year. During the most recent year for which we have data, 89 people received their bachelor's degree in specialized marketing from Marist. Around 23% of these students were from an underrepresented racial-ethnic group, and 96% were women. Those who complete their bachelor's degree in specialized marketing at Marist College make a median salary of 35,157.

#9

University of Missouri - Columbia

Columbia, Missouri
63 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

The 9th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is University of Missouri - Columbia. Each year, around 31,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $13,008 per year, while in-state graduate students, on average, pay $12,000 per year. During the most recent year for which we have data, 63 people received their bachelor's degree in specialized marketing from Mizzou. Around 18% of these students were from an underrepresented racial-ethnic group, and 88% were women. University of Missouri - Columbia specialized marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $35,157.

#10

Southern New Hampshire University

Manchester, New Hampshire
52 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Southern New Hampshire University comes in at #10 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 134,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,450 per year, while in-state graduate students, on average, pay $19,467 per year. During the most recent year for which we have data, 52 people received their bachelor's degree in specialized marketing from SNHU. Around 51% of these students were from an underrepresented racial-ethnic group, and 92% were women. Southern New Hampshire University specialized marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $35,157.

#10

Thomas Jefferson University

Philadelphia, Pennsylvania
52 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

The 10th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Thomas Jefferson University. Roughly 8,200 attend the school each year. The average in-state tuition for full-time undergraduates is $44,400 per year, while in-state graduate students, on average, pay $23,202 per year. During the most recent year for which we have data, 52 people received their bachelor's degree in specialized marketing from Thomas Jefferson University. Of these students, 93% were women and 30% were members of underrepresented racial-ethnic groups. Data shows that Thomas Jefferson University graduates that hold this degree go on to make a median salary of $35,157.

#12

Northwood University

Midland, Michigan
51 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Northwood University comes in at #12 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 2,500 attend the school each year. The average in-state tuition for full-time undergraduates is $31,400 per year, while in-state graduate students, on average, pay $37,980 per year. During the most recent year for which we have data, 51 people received their bachelor's degree in specialized marketing from Northwood. About 31% of this group were women, and 11% were students from an underrepresented racial-ethnic group. Data shows that Northwood graduates that hold this degree go on to make a median salary of $35,157.

#13

Berkeley College - New York

New York, New York
49 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Berkeley College - New York is the 13th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 2,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $25,781 per year, while in-state graduate students, on average, pay $20,804 per year. During the most recent year for which we have data, 49 people received their bachelor's degree in specialized marketing from Berkeley College - New York. Around 47% of these students were from an underrepresented racial-ethnic group, and 87% were women. Data shows that Berkeley College - New York graduates that hold this degree go on to make a median salary of $35,157.

#14

New York City College of Technology

Brooklyn, New York
44 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

The 14th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is New York City College of Technology. Each year, around 15,500 students seeking various degrees attend the university. During the most recent year for which we have data, 44 people received their bachelor's degree in specialized marketing from City Tech. About 79% of this group were women, and 94% were students from an underrepresented racial-ethnic group. Those who complete their bachelor's degree in specialized marketing at New York City College of Technology make a median salary of 35,157.

#15

Johnson & Wales University - Providence

Providence, Rhode Island
42 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Johnson & Wales University - Providence comes in at #15 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 5,600 attend the school each year. The average in-state tuition for full-time undergraduates is $39,792 per year, while in-state graduate students, on average, pay $15,156 per year. During the most recent year for which we have data, 42 people received their bachelor's degree in specialized marketing from JWU Providence. Around 31% of these students were from an underrepresented racial-ethnic group, and 81% were women. Those who complete their bachelor's degree in specialized marketing at Johnson & Wales University - Providence make a median salary of 35,157.

#15

Baylor University

Waco, Texas
42 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Baylor University is the 15th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 19,200 attend the school each year. The average in-state tuition for full-time undergraduates is $54,844 per year, while in-state graduate students, on average, pay $41,130 per year. During the most recent year for which we have data, 42 people received their bachelor's degree in specialized marketing from Baylor. Of these students, 93% were women and 43% were members of underrepresented racial-ethnic groups. Those who complete their bachelor's degree in specialized marketing at Baylor University make a median salary of 35,157.

#17

Texas Christian University

Fort Worth, Texas
41 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Texas Christian University is the 17th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 11,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $57,130 per year, while in-state graduate students, on average, pay $35,730 per year. During the most recent year for which we have data, 41 people received their bachelor's degree in specialized marketing from TCU. Of these students, 95% were women and 26% were members of underrepresented racial-ethnic groups. Data shows that TCU graduates that hold this degree go on to make a median salary of $35,157.

#18

Central Michigan University

Mount Pleasant, Michigan
37 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Central Michigan University comes in at #18 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. The average in-state tuition for full-time undergraduates is $13,862 per year, while in-state graduate students, on average, pay $15,843 per year. During the most recent year for which we have data, 37 people received their bachelor's degree in specialized marketing from Central Michigan. About 100% of this group were women, and 33% were students from an underrepresented racial-ethnic group. Those who complete their bachelor's degree in specialized marketing at Central Michigan University make a median salary of 35,157.

#19

Western Michigan University

Kalamazoo, Michigan
33 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Western Michigan University is the 19th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 19,800 attend the school each year. The average in-state tuition for full-time undergraduates is $15,198 per year, while in-state graduate students, on average, pay $18,354 per year. During the most recent year for which we have data, 33 people received their bachelor's degree in specialized marketing from WMU. Around 25% of these students were from an underrepresented racial-ethnic group, and 88% were women. Data shows that WMU graduates that hold this degree go on to make a median salary of $35,157.

#20

Lasell University

Newton, Massachusetts
32 Yearly Graduations
$35,157 Average Salary
$35,988 Average Debt

Lasell University is the 20th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 1,900 attend the school each year. The average in-state tuition for full-time undergraduates is $26,000 per year, while in-state graduate students, on average, pay $11,682 per year. During the most recent year for which we have data, 32 people received their bachelor's degree in specialized marketing from Lasell. Of these students, 91% were women and 23% were members of underrepresented racial-ethnic groups. Lasell University specialized marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $35,157.

Below are some popular majors that are similar to specialized marketing that offer bachelor’s degrees.

Major Annual Degrees Awarded
Business Administration & Management 161,468
Finance & Financial Management 47,462
Marketing 44,531
Accounting 42,191
Business & Commerce 25,331

References

*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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