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Most Popular Business, Management & Marketing Bachelor's Degree Schools in Texas

2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools in Texas

98 Colleges
$44,631 Avg Salary
$27,430 Avg Student Debt

Finding the Best Business, Management & Marketing Bachelor's Degree School for You

Out of the majors we analyze each year, business, management and marketing was ranked 2nd in Texas. In fact, 52,072 were awarded in the state in 2020-2021.

It's not easy to decide which program to enroll in when you have so many options available. As online education oppotunities continue to grow, you're not restricted to just schools in your local area anymore. Even some of the 'big name' schools are offering online courses. Also, there are a number of trade schools with offerings that you might find attractive.

The Most Popular Business, Management & Marketing Bachelor's Degree Schools in Texas ranking is one of many tools that Course Advisor has developed to help you make your educational decision. This report analyzed 98 schools in Texas to see which ones were the most popular bachelor's degree programs for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.

Check out the business, management and marketing bachelor's degree programs at these schools if you want to attend one of the most popular in Texas.

#1

University of Houston

Houston, TX

Our 2023 rankings named University of Houston the most popular school in Texas for business, management and marketing students working on their bachelor’s degree. Located in the large city of Houston, UH is a public college with a fairly large student population.

Of the 2,406 students majoring in business, management and marketing at UH, 51% are male and 49% are female.

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You’ll be in good company if you decide to attend Texas A&M University - College Station. It ranked #2 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in Texas list. Located in the city of College Station, Texas A&M College Station is a public college with a fairly large student population.

About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.

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A rank of #3 on this year’s list means University of North Texas is a great place for business, management and marketing students working on their bachelor’s degree. Located in the midsize city of Denton, UNT is a public college with a fairly large student population.

About 52% of the students majoring in business, management and marketing at the school are women while 48% are male.

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#4

Texas State University

San Marcos, TX

A rank of #4 on this year’s list means Texas State University is a great place for business, management and marketing students working on their bachelor’s degree. Located in the city of San Marcos, Texas State is a public school with a very large student population.

Of the 1,350 students majoring in business, management and marketing at Texas State, 54% are male and 46% are female.

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Out of the 98 schools in Texas that were part of this year’s ranking, The University of Texas at Arlington landed the # 5 spot on the list. UT Arlington is a fairly large public school located in the large city of Arlington.

Women make up 48% of the business, management and marketing majors at the school.

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#6

Texas Tech University

Lubbock, TX

With a ranking of #6, Texas Tech University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Texas Tech is a fairly large public school located in the city of Lubbock.

About 42% of the students majoring in business, management and marketing at the school are women while 58% are male.

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With a ranking of #7, The University of Texas at San Antonio did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. UTSA is a very large public school located in the city of San Antonio.

Of the 1,206 students majoring in business, management and marketing at UTSA, 60% are male and 40% are female.

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The University of Texas at Austin came in at #8 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in Texas ranking. UT Austin is a very large public school located in the large city of Austin.

Women make up 46% of the business, management and marketing majors at the school.

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#9

Baylor University

Waco, TX

With a ranking of #9, Baylor University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Baylor is a fairly large private not-for-profit school located in the medium-sized city of Waco.

Of the 1,101 students majoring in business, management and marketing at Baylor, 55% are male and 45% are female.

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The University of Texas at Dallas ranked #10 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in Texas list. Located in the city of Richardson, UT Dallas is a public college with a very large student population.

Of the 999 students majoring in business, management and marketing at UT Dallas, 53% are male and 47% are female.

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University of Houston - Downtown ranked #11 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in Texas list. UH Downtown is a large public school located in the city of Houston.

Of the 941 students majoring in business, management and marketing at UH Downtown, 40% are male and 60% are female.

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#12

Sam Houston State University

Huntsville, TX

Sam Houston State University landed the #12 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. SHSU is a fairly large public school located in the town of Huntsville.

Of the 804 students majoring in business, management and marketing at SHSU, 46% are male and 54% are female.

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The University of Texas at El Paso did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #13 on the list. UTEP is a very large public school located in the city of El Paso.

Women make up 51% of the business, management and marketing majors at the school.

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#14

Texas Christian University

Fort Worth, TX

Texas Christian University came in at #14 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in Texas ranking. Located in the city of Fort Worth, TCU is a private not-for-profit school with a fairly large student population.

Of the 609 students majoring in business, management and marketing at TCU, 56% are male and 44% are female.

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Honorable Mentions

These are some additional schools worth mentioning that are also popular but just didn't quite make the cut to earn our top Most Popular Business, Management & Marketing Bachelor's Degree Schools in Texas award.

Rank College Location
15 The University of Texas Rio Grande Valley Edinburg, TX
16 Southern Methodist University Dallas, TX
17 Tarleton State University Stephenville, TX
18 Stephen F Austin State University Nacogdoches, TX
19 University of Houston - Clear Lake Houston, TX

Best Business, Management & Marketing Colleges in the Southwest Region

Explore all the Most Popular Business, Management & Marketing Colleges in the Southwest Area or other specific states within that region.

State Degrees Awarded
Arizona 27,341
New Mexico 2,360
Oklahoma 7,959

Business, Management & Marketing Majors to Study

Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Marketing 52,916
Management Sciences & Quantitative Methods 43,382
Human Resource Management 28,787
Business Support & Assistant Services 19,119
Hospitality Management 17,689
Management Information Systems 13,680
Entrepreneurial Studies 11,319
International Business 9,101
Real Estate 6,547
General Sales & Marketing 5,923
Business/Managerial Economics 5,667
Specialized Sales, Merchandising & Marketing 5,191
Other Business, Management & Marketing 4,822
Construction Management 3,846
Insurance 1,809
Taxation 1,547
Business/Corporate Communications 1,029
Telecommunications Management 55

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Amit Savargaonkar.

More about our data sources and methodologies.

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