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Best Value Business, Management & Marketing Bachelor's Degree Schools in Kentucky

2023 Best Value Business, Management & Marketing Bachelor's Degree Schools in Kentucky

Highlighting Quality Schools With More Affordable Pricing

17 Colleges
$23,145 Avg Tuition & Fees*
$44,631 Avg Salary

Finding the Best Business, Management & Marketing Bachelor's Degree School for You

In 2020-2021, business, management and marketing students earned 8,045 degrees and certificates from a Kentucky school, making the subject the 2nd in the state.

It's not easy to decide which program to enroll in when you have so many options available. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.

The Best Value Business, Management & Marketing Bachelor's Degree Schools in Kentucky ranking is one of many tools that Course Advisor has developed to help you make your educational decision. This report analyzed 17 schools in Kentucky to see which ones offered the best value bachelor's degree programs for business, management and marketing students. The goal was to highlight schools with more affordable prices than others offering similar quality experiences.

Our ranking of value is based on the quality of a program as defined in our per sticker price dollar. Specifically, our score for quality is discounted by the published tuition and fees charged by the given college. This gives the cost per unit of quality for each college. The more quality your dollar buys, the better the value.

In our regional and nationwide rankings, out-of-state tution and fees are used in our calculations. For statewide rankings, we use average in-state tuition and fees.

Top 10 Best Business, Management & Marketing Bachelor's Degree Schools

#1

Northern Kentucky University

Highland Heights, KY

Our 2023 rankings named Northern Kentucky University the best value school in Kentucky for business, management and marketing students working on their bachelor’s degree. Located in the large suburb of Highland Heights, NKU is a public school with a fairly large student population.

The average tuition and fees for an in-state undergraduate at NKU are $10,392 a year.

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#2

University of Kentucky

Lexington, KY

Out of the 17 schools in Kentucky that were part of this year’s ranking, University of Kentucky landed the # 2 spot on the list. Located in the city of Lexington, UK is a public college with a fairly large student population.

The average tuition and fees for an in-state undergraduate at UK are $12,610 a year.

In addition to its best value ranking, and one of the reasons why the school is on the list, UK is ranked #4 for overall quality for business, management and marketing in Kentucky.

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You’ll be in good company if you decide to attend Murray State University. It ranked #3 on our 2023 Best Value Business, Management & Marketing Bachelor’s Degree Schools in Kentucky list. Located in the town of Murray, Murray State is a public school with a medium-sized student population.

The average tuition and fees for an in-state undergraduate at Murray State are $9,252 a year.

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#4

Western Kentucky University

Bowling Green, KY

The excellent bachelor’s degree programs at Western Kentucky University helped the school earn the #4 place on this year’s ranking of the best value business, management and marketing schools in Kentucky. Located in the city of Bowling Green, WKU is a public school with a fairly large student population.

WKU undergraduate students pay an average of $10,992 in in-state tuition and fees each year.

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#5

University of Louisville

Louisville, KY

A rank of #5 on this year’s list means University of Louisville is a great value for business, management and marketing students working on their bachelor’s degree. Located in the large city of Louisville, UofL is a public school with a very large student population.

UofL undergraduate students pay an average of $12,370 in in-state tuition and fees each year.

UofL also made our Best Business, Management & Marketing Bachelor’s Degree Schools in Kentucky list, coming in at #3.

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#6

University of the Cumberlands

Williamsburg, KY

University of the Cumberlands did quite well in this year’s ranking of the best places for business, management and marketing students to get a bachelor’s degree. It came in at #6 on the list. Cumberlands is a fairly large private not-for-profit school located in the town of Williamsburg.

The average tuition and fees for an in-state undergraduate at Cumberlands are $9,875 a year.

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With a ranking of #7, Eastern Kentucky University did quite well on this year’s best value schools for business, management and marketing students working on their bachelor’s degree. Eastern is a fairly large public school located in the town of Richmond.

In-state tuition fees for undergraduate students at Eastern are $9,752 per year.

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#8

Sullivan University

Louisville, KY

With a ranking of #8, Sullivan University did quite well on this year’s best value schools for business, management and marketing students working on their bachelor’s degree. Sullivan University is a small private for-profit school located in the large city of Louisville.

Sullivan University undergraduate students pay an average of $13,500 in in-state tuition and fees each year.

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With a ranking of #9, Morehead State University did quite well on this year’s best value schools for business, management and marketing students working on their bachelor’s degree. Located in the remote town of Morehead, Morehead State University is a public college with a medium-sized student population.

Morehead State University undergraduate students pay an average of $9,462 in in-state tuition and fees each year.

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#10

Midway University

Midway, KY

With a ranking of #10, Midway University did quite well on this year’s best value schools for business, management and marketing students working on their bachelor’s degree. Located in the rural area of Midway, Midway is a private not-for-profit college with a small student population.

In-state tuition fees for undergraduate students at Midway are $24,850 per year.

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Best Value Business, Management & Marketing Colleges in the Southeast Region

Explore all the Best Value Business, Management & Marketing Schools in the Southeast Area or other specific states within that region.

State Degrees Awarded
North Carolina 19,372
West Virginia 7,145
Mississippi 6,031
South Carolina 10,000
Florida 38,945
Virginia 20,162
Arkansas 5,320
Alabama 13,789
Georgia 19,137
Tennessee 10,909
Louisiana 10,068

Business, Management & Marketing Majors to Study

Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Marketing 52,916
Management Sciences & Quantitative Methods 43,382
Human Resource Management 28,787
Business Support & Assistant Services 19,119
Hospitality Management 17,689
Management Information Systems 13,680
Entrepreneurial Studies 11,319
International Business 9,101
Real Estate 6,547
General Sales & Marketing 5,923
Business/Managerial Economics 5,667
Specialized Sales, Merchandising & Marketing 5,191
Other Business, Management & Marketing 4,822
Construction Management 3,846
Insurance 1,809
Taxation 1,547
Business/Corporate Communications 1,029
Telecommunications Management 55

Notes and References

*These averages are for the top 17 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Amit Savargaonkar.

More about our data sources and methodologies.

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