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Most Popular Marketing Master's Degree Schools

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2023 Most Popular Marketing Master's Degree Schools

154 Colleges
$57,482 Avg Salary

Finding the Best Marketing Master's Degree School for You

Marketing is the #17 most popular major in the country with 52,916 degrees and certificates awarded in 2020-2021.

There are so many programs in today's world that it can tough to figure out which one is the right one for you. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.

The Most Popular Marketing Master's Degree Schools ranking is one of many tools that Course Advisor has developed to help you make your educational decision. This report analyzed 154 schools in the United States to see which ones were the most popular master's degree programs for students. To create this ranking we looked at how many students graduated from the Marketing program at each school on the list.

Check out the marketing master's degree programs at these schools if you want to attend one of the most popular in the United States.

#1

Northwestern University

Evanston, IL

Our 2023 rankings named Northwestern University the most popular school in the United States for marketing students working on their master’s degree. Northwestern is a very large private not-for-profit school located in the small city of Evanston.

About 44% of the students majoring in marketing at the school are women while 56% are male.

Read full report on Marketing at Northwestern University

A rank of #2 on this year’s list means Southern New Hampshire University is a great place for marketing students working on their master’s degree. Located in the suburb of Manchester, SNHU is a private not-for-profit college with a very large student population.

About 81% of the students majoring in marketing at the school are women while 19% are male.

Full Marketing at Southern New Hampshire University Report

A rank of #3 on this year’s list means Hult International Business School is a great place for marketing students working on their master’s degree. Hult International Business School is a small private not-for-profit school located in the city of Cambridge.

Women make up 55% of the marketing majors at the school.

Read full report on Marketing at Hult International Business School

You’ll be in good company if you decide to attend Florida International University. It ranked #4 on our 2023 Most Popular Marketing Master’s Degree Schools list. Located in the large suburb of Miami, FIU is a public college with a fairly large student population.

Women make up 79% of the marketing majors at the school.

Read More…

#5

Johns Hopkins University

Baltimore, MD

The in-demand master’s degree programs at Johns Hopkins University helped the school earn the #5 place on this year’s ranking of the most popular marketing schools in the United States. Located in the large city of Baltimore, Johns Hopkins is a private not-for-profit college with a very large student population.

Women make up 77% of the marketing majors at the school.

Read full report on Marketing at Johns Hopkins University

#6

The University of Alabama

Tuscaloosa, AL

The University of Alabama came in at #6 in this year’s edition of the Most Popular Marketing Master’s Degree Schools ranking. UA is a fairly large public school located in the city of Tuscaloosa.

Of the 137 students majoring in marketing at UA, 29% are male and 71% are female.

Read More…

#7

Boston University

Boston, MA

Boston University landed the #7 spot in the 2023 rankings for the most popular master’s degree marketing programs. Boston U is a fairly large private not-for-profit school located in the city of Boston.

Of the 122 students majoring in marketing at Boston U, 40% are male and 60% are female.

Full Marketing at Boston University Report

#8

LIM College

New York, NY

LIM College came in at #8 in this year’s edition of the Most Popular Marketing Master’s Degree Schools ranking. Located in the large city of New York, LIM is a private for-profit school with a small student population.

Women make up 92% of the marketing majors at the school.

Full Marketing at LIM College Report

#9

Full Sail University

Winter Park, FL

With a ranking of #9, Full Sail University did quite well on this year’s most popular schools for marketing students working on their master’s degree. Located in the suburb of Winter Park, Full Sail University is a private for-profit college with a very large student population.

About 67% of the students majoring in marketing at the school are women while 33% are male.

Read More…

With a ranking of #10, National University College did quite well on this year’s most popular schools for marketing students working on their master’s degree. National University College is a fairly large private for-profit school located in the medium-sized city of Bayamon.

Of the 80 students majoring in marketing at National University College, 18% are male and 83% are female.

Full Marketing at National University College Report

#11

University of Toledo

Toledo, OH

University of Toledo ranked #11 on this year’s Most Popular Marketing Master’s Degree Schools list. University of Toledo is a fairly large public school located in the city of Toledo.

Of the 76 students majoring in marketing at University of Toledo, 62% are male and 38% are female.

Read full report on Marketing at University of Toledo

#12

Vanderbilt University

Nashville, TN

Vanderbilt University landed the #12 spot in the 2023 rankings for the most popular master’s degree marketing programs. Vanderbilt is a large private not-for-profit school located in the large city of Nashville.

Of the 69 students majoring in marketing at Vanderbilt, 42% are male and 58% are female.

Read full report on Marketing at Vanderbilt University

#13

University of Pennsylvania

Philadelphia, PA

University of Pennsylvania landed the #13 spot in the 2023 rankings for the most popular master’s degree marketing programs. UPenn is a very large private not-for-profit school located in the city of Philadelphia.

Women make up 63% of the marketing majors at the school.

Read More…

With a ranking of #13, Texas A&M University - College Station did quite well on this year’s most popular schools for marketing students working on their master’s degree. Located in the city of College Station, Texas A&M College Station is a public school with a fairly large student population.

Women make up 69% of the marketing majors at the school.

Read full report on Marketing at Texas A&M University - College Station

#15

Michigan State University

East Lansing, MI

Michigan State University landed the #15 spot in the 2023 rankings for the most popular master’s degree marketing programs. Located in the small city of East Lansing, Michigan State is a public college with a fairly large student population.

Of the 67 students majoring in marketing at Michigan State, 30% are male and 70% are female.

Full Marketing at Michigan State University Report

#16

Nova Southeastern University

Fort Lauderdale, FL

Nova Southeastern University landed the #16 spot in the 2023 rankings for the most popular master’s degree marketing programs. Located in the large suburb of Fort Lauderdale, NUS Florida is a private not-for-profit school with a very large student population.

Of the 62 students majoring in marketing at NUS Florida, 29% are male and 71% are female.

Read More…

#17

Liberty University

Lynchburg, VA

With a ranking of #17, Liberty University did quite well on this year’s most popular schools for marketing students working on their master’s degree. Located in the city of Lynchburg, Liberty University is a private not-for-profit college with a very large student population.

Of the 61 students majoring in marketing at Liberty University, 34% are male and 66% are female.

Full Marketing at Liberty University Report

The University of Texas at Dallas did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #18 on the list. Located in the city of Richardson, UT Dallas is a public school with a fairly large student population.

About 76% of the students majoring in marketing at the school are women while 24% are male.

Read More…

University of Phoenix - Arizona came in at #19 in this year’s edition of the Most Popular Marketing Master’s Degree Schools ranking. Located in the large city of Tempe, UOPX - Arizona is a private for-profit school with a fairly large student population.

About 82% of the students majoring in marketing at the school are women while 18% are male.

Read full report on Marketing at University of Phoenix - Arizona

With a ranking of #20, University of South Florida - Main Campus did quite well on this year’s most popular schools for marketing students working on their master’s degree. USF Tampa is a very large public school located in the large city of Tampa.

About 55% of the students majoring in marketing at the school are women while 45% are male.

Read full report on Marketing at University of South Florida - Main Campus

#21

Emerson College

Boston, MA

Emerson College ranked #21 on this year’s Most Popular Marketing Master’s Degree Schools list. Located in the large city of Boston, Emerson is a private not-for-profit college with a moderately-sized student population.

About 80% of the students majoring in marketing at the school are women while 20% are male.

Full Marketing at Emerson College Report

#22

Hofstra University

Hempstead, NY

Hofstra University did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #22 on the list. Located in the suburb of Hempstead, Hofstra is a private not-for-profit college with a large student population.

Women make up 51% of the marketing majors at the school.

Full Marketing at Hofstra University Report

University of Illinois at Urbana-Champaign did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #23 on the list. UIUC is a very large public school located in the small city of Champaign.

About 68% of the students majoring in marketing at the school are women while 32% are male.

Read More…

Honorable Mentions

These are some additional schools worth mentioning that are also popular but just didn't quite make the cut to earn our top Most Popular Marketing Master's Degree Schools award.

Rank College Location
24 University of Houston Houston, TX
25 University of Cincinnati - Main Campus Cincinnati, OH
26 Texas A&M University - Commerce Commerce, TX
27 DePaul University Chicago, IL
28 Saint Joseph’s University Philadelphia, PA
29 Stony Brook University Stony Brook, NY
29 University of Colorado Denver/Anschutz Medical Campus Denver, CO

Marketing by Region

View the Most Popular Marketing Master's Degree Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

One of 21 majors within the area of study, marketing has other similar majors worth exploring.

Related Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Management Sciences & Quantitative Methods 43,382

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson.

More about our data sources and methodologies.

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