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Other General Merchandising, Sales, and Related Marketing Operations Major

Other General Merchandising, Sales, and Related Marketing Operations

105 Bachelor's Degrees Annually
4 Master's Degrees Annually
#669 in Popularity

The following table lists how many other general merchandising, sales, and related marketing operations graduations there were for each degree level during the last year for which data was available.

Education Level Number of Grads
Basic Certificate 159
Bachelor’s Degree 58
Associate Degree 7
Undergraduate Certificate 2

In an O*NET survey, other general merchandising, sales, and related marketing operations majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

According to O*NET survey takers, a major in other general merchandising, sales, and related marketing operations should prepare you for careers in which you will need to be knowledgeable in the following areas:

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  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

When studying other general merchandising, sales, and related marketing operations, you’ll learn many skills that will help you be successful in a wide range of jobs - even those that do not require a degree in the field. The following is a list of some of the most common skills needed for careers associated with this major:

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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Persuasion - Persuading others to change their minds or behavior.
  • Negotiation - Bringing others together and trying to reconcile differences.

Some of the most crucial abilities to master while a other general merchandising, sales, and related marketing operations student include the following:

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  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.

Below is a list of occupations associated with other general merchandising, sales, and related marketing operations:

Job Title Job Growth Rate Median Salary
First-Line Supervisors of Non-Retail Sales Workers 4.9% $73,390
First-Line Supervisors of Retail Sales Workers 3.8% $39,630
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 5.2% $58,510

58 Bachelor's Degrees Annually
53% Percent Women
45% Percent Racial-Ethnic Minorities*
According to recent stats this major attracts about equal numbers of men and women. Roughly 53% of the graduates are women, and 47% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of other general merchandising, sales, and related marketing operations majors is as follows:

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Race/Ethnicity Number of Grads
Asian 2
Black or African American 20
Hispanic or Latino 3
White 28
International Students 2
Other Races/Ethnicities 3

Geographic Diversity

Other General Merchandising, Sales, and Related Marketing Operations appeals to people across the globe. About 3.4% of those with this major are international students.

Some careers associated with other general merchandising, sales, and related marketing operations require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for other general merchandising, sales, and related marketing operations careers below.

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Education Level Percentage of Workers
Less than a High School Diploma 5.7%
High School Diploma - or the equivalent (for example, GED) 26.1%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 4.0%
Some College Courses 6.6%
Associate’s Degree (or other 2-year degree) 12.1%
Bachelor’s Degree 45.1%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 1.4%
Master’s Degree 1.4%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.2%

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 4 2
Certificate (2-4 Years) 0 0
Associate’s Degree 6 2
Bachelor’s Degree 0 0
Post-Baccalaureate 0 0
Master’s Degree 2 0
Post-Master’s 0 0
Doctor’s Degree (Research) 0 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

You may also be interested in one of the following majors related to other general merchandising, sales, and related marketing operations.

Major Number of Grads
General Sales, Distribution, and Marketing Operations 3,378
Professional Sales 1,267
Retailing and Retail Operations 960
Merchandising and Buying Operations 134

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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