Business, Management & Marketing at Western Kentucky University

If you plan to study business, management and marketing, take a look at what Western Kentucky University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WKU is located in Bowling Green, Kentucky and has a total student population of 17,517. In 2021, 590 business, management and marketing majors received their bachelor's degree from WKU.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

WKU Business, Management & Marketing Degrees Available

• Basic Certificate in Business, Management & Marketing (Less Than 1 Year)
• Associate’s Degree in Business, Management & Marketing
• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing

Online Classes Are Available at WKU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

For those who are interested in distance learning, WKU does offer online courses in business, management and marketing for the following degree levels:

• Associate’s Degree
• Bachelor’s Degree
• Master’s Degree

WKU Business, Management & Marketing Rankings

The following rankings from College Factual show how the business, management and marketing progam at WKU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at WKU is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Business, Management & Marketing Graduate Certificate Schools	251
	356
	441
Most Focused Business, Management & Marketing Master’s Degree Schools	685
Best Value Business, Management & Marketing Master’s Degree Schools	784
Most Focused Business, Management & Marketing Bachelor’s Degree Schools	816
Best Value Business, Management & Marketing Schools	1,215

In 2021, 216 students received their master’s degree in business, management and marketing from WKU. This makes it the #246 most popular school for business, management and marketing master’s degree candidates in the country.

Business, Management & Marketing Student Demographics at WKU

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Western Kentucky University.

WKU Business, Management & Marketing Associate’s Program

For the most recent academic year available, 50% of business, management and marketing associate's degrees went to men and 50% went to women.

The majority of those who receive an associate's degree in business, management and marketing at WKU are white. Around 100% fell into this category, which is below average for this degree.

The following table and chart show the race/ethnicity for students who recently graduated from Western Kentucky University with a associate's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	6
International Students	0
Other Races/Ethnicities	0

WKU Business, Management & Marketing Bachelor’s Program

During the 2020-2021 academic year, 590 students graduated with a bachelor's degree in business, management and marketing from WKU. About 53% were men and 47% were women.

About 83% of those who receive a bachelor's degree in business, management and marketing at WKU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Kentucky University with a bachelor's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	16
Black or African American	28
Hispanic or Latino	16
White	489
International Students	17
Other Races/Ethnicities	24

WKU Business, Management & Marketing Master’s Program

In the 2020-2021 academic year, 216 students earned a master's degree in business, management and marketing from WKU. About 41% of these graduates were women and the other 59% were men.

Of the students who received a business, management and marketing master's degree from WKU, 79% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Kentucky University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	16
Hispanic or Latino	14
White	170
International Students	3
Other Races/Ethnicities	11

WKU also has a doctoral program available in business, management and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

If you plan to be a business, management and marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Western Kentucky University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Business Administration & Management	440
Marketing	104
Accounting	78
Finance & Financial Management	55
Management Sciences & Quantitative Methods	32
Hospitality Management	31
Construction Management	29
Management Information Systems	23
International Business	14
Business/Managerial Economics	11
Entrepreneurial Studies	7
Other Business, Management & Marketing	4

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for Western Kentucky University.

Occupation	Jobs in KY	Average Salary in KY
Customer Service Representatives	42,300	$32,230
Office Clerks	36,580	$29,520
General and Operations Managers	30,240	$89,750
Secretaries and Administrative Assistants	25,450	$32,950
Office and Administrative Support Worker Supervisors	20,930	$50,800

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By OPMaster under License

More about our data sources and methodologies.