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Marketing Research at Texas State University

If you are interested in studying Marketing Research, take a look at what Texas State University. Get started with the following essential facts.

Texas State University sits in San Marcos, TX.

In the most recent year for which we have data, 11 marketing research degrees were granted at Texas State University.

Studying Online at Texas State University

Many students take online classes at Texas State University. Of 40,674 students, 2,395 (6%) studied exclusively online and 15,927 (39%) took at least some classes online.

Student Demographics & Diversity

The following sections describe the composition of Marketing Research graduates at Texas State University, broken down by degree level.

Looking at the program as a whole, Marketing Research graduates at Texas State University are 73% women (8) and 27% men (3).

Marketing Research Master’s Program at Texas State University

Among the 11 master’s marketing research graduates at Texas State University, 73% were women (8) and 27% were men (3).

The following table and chart show the race/ethnicity of Marketing Research master’s degree recipients at Texas State University.

Race / Ethnicity	Number of Graduates
White	1
Hispanic / Latino	2
Black / African American	1
Asian	1
International (Nonresident)	6

Racial-ethnic minorities make up 36% of Marketing Research master’s degree recipients at Texas State University, higher than the national average of 23%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

Best-Paid Careers for Marketing Research Graduates

Graduates of the Marketing Research program at Texas State University go on to a range of careers. The table below ranks the best-paid careers for Marketing Research graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Survey Researchers	$108,538
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Business Teachers, Postsecondary	$80,576

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.