Advertising

Types of Degrees Advertising Majors Are Getting

The following table lists how many advertising graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Bachelor’s Degree	3,873
Master’s Degree	301
Basic Certificate	57
Associate Degree	52
Undergraduate Certificate	18
Doctor’s Degree	10
Graduate Certificate	4

What Advertising Majors Need to Know

In an O*NET survey, advertising majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Advertising Majors

Advertising majors often go into careers in which the following knowledge areas are important:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Skills for Advertising Majors

A major in advertising prepares you for careers in which the following skill-sets are crucial:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Abilities for Advertising Majors

As a advertising major, you will find yourself needing the following abilities:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.

What Can You Do With a Advertising Major?

Below is a list of occupations associated with advertising:

Job Title	Job Growth Rate	Median Salary
Advertising and Promotions Managers	5.4%	$117,130
Communications Professors	10.0%	$68,910
Green Marketers	5.4%	$117,130

Who Is Getting a Bachelor’s Degree in Advertising?

The major attracts more women than men. About 67% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of advertising majors is as follows:

Race/Ethnicity	Number of Grads
Asian	205
Black or African American	201
Hispanic or Latino	652
White	2,363
International Students	222
Other Races/Ethnicities	230

Geographic Diversity

Americans aren’t the only ones with an interest in Advertising. About 5.7% of those with this major are international students.

Amount of Education Required for Careers Related to Advertising

Some careers associated with advertising require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to advertising have obtained the following education levels.

Education Level	Percentage of Workers
Less than a High School Diploma	3.5%
High School Diploma - or the equivalent (for example, GED)	5.6%
Some College Courses	4.4%
Associate’s Degree (or other 2-year degree)	4.6%
Bachelor’s Degree	34.1%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	1.4%
Master’s Degree	34.6%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.4%
Doctoral Degree	7.7%
Post-Doctoral Training	4.8%

Online Advertising Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	8	2
Certificate (2-4 Years)	0	0
Associate’s Degree	16	2
Bachelor’s Degree	6	1
Post-Baccalaureate	0	0
Master’s Degree	18	0
Post-Master’s	1	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Majors Related to Advertising

You may also be interested in one of the following majors related to advertising.

Major	Number of Grads
Public Relations	4,566
Public Relations, Advertising, & Applied Communication	4,239
Communication Management and Strategic Communications	2,031
General Organizational Communication	1,835
Other Public Relations, Advertising, & Applied Communication	1,470
Sports Communication	1,161
Health Communication	416
International & Intercultural Communication	245
Political Communication	221
Technical & Scientific Communication	167

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Bill Koplitz under License

More about our data sources and methodologies.