2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools in California
Finding the Best Business, Management & Marketing Bachelor's Degree School for You
Business, Management & Marketing is the most popular major in California with 82,945 degrees and certificates handed out in 2020-2021.
When it comes to higher education, there are a lot of options for students. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.
To help you arm yourself with the information you need to make your decision, Course Advisor has developed this Most Popular Business, Management & Marketing Bachelor's Degree Schools in California ranking. Our analysis looked at 124 schools in California to see which bachelor's degree programs were the most popular for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.
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2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California
Check out the business, management and marketing bachelor's degree programs at these schools if you want to attend one of the most popular in California.
Top 15% Most Popular Business, Management & Marketing Bachelor's Degree Schools
The in-demand bachelor’s degree programs at California State University - Fullerton helped the school earn the #2 place on this year’s ranking of the most popular business, management and marketing schools in California. Located in the suburb of Fullerton, Cal State Fullerton is a public college with a very large student population.
Of the 2,523 students majoring in business, management and marketing at Cal State Fullerton, 54% are male and 46% are female.
You’ll be in good company if you decide to attend San Diego State University. It ranked #3 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. SDSU is a very large public school located in the city of San Diego.
About 47% of the students majoring in business, management and marketing at the school are women while 53% are male.
Full Business, Management & Marketing at San Diego State University Report
A rank of #4 on this year’s list means California State University - Northridge is a great place for business, management and marketing students working on their bachelor’s degree. CSUN is a fairly large public school located in the large city of Northridge.
About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.
Full Business, Management & Marketing at California State University - Northridge Report
Out of the 124 schools in California that were part of this year’s ranking, California State Polytechnic University - Pomona landed the # 5 spot on the list. Cal Poly Pomona is a very large public school located in the suburb of Pomona.
About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.
San Jose State University came in at #6 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California ranking. Located in the large city of San Jose, San Jose State is a public school with a fairly large student population.
About 47% of the students majoring in business, management and marketing at the school are women while 53% are male.
Read full report on Business, Management & Marketing at San Jose State University
California State University - Long Beach landed the #7 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the large city of Long Beach, CSULB is a public school with a very large student population.
About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.
San Francisco State University ranked #8 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. SFSU is a fairly large public school located in the city of San Francisco.
About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.
Full Business, Management & Marketing at San Francisco State University Report
University of Southern California ranked #9 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. USC is a very large private not-for-profit school located in the city of Los Angeles.
Women make up 43% of the business, management and marketing majors at the school.
University of California - Irvine landed the #10 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the large city of Irvine, UC Irvine is a public school with a fairly large student population.
Women make up 48% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at University of California - Irvine Report
California State University - Sacramento did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #11 on the list. Sac State is a fairly large public school located in the large city of Sacramento.
About 48% of the students majoring in business, management and marketing at the school are women while 52% are male.
Full Business, Management & Marketing at California State University - Sacramento Report
California State University - East Bay did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #12 on the list. Cal State East Bay is a large public school located in the suburb of Hayward.
Of the 976 students majoring in business, management and marketing at Cal State East Bay, 52% are male and 48% are female.
Full Business, Management & Marketing at California State University - East Bay Report
California Polytechnic State University - San Luis Obispo came in at #13 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California ranking. Located in the small suburb of San Luis Obispo, Cal Poly San Luis Obispo is a public school with a very large student population.
About 42% of the students majoring in business, management and marketing at the school are women while 58% are male.
California State University - Los Angeles ranked #14 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. Cal State LA is a very large public school located in the large city of Los Angeles.
Of the 865 students majoring in business, management and marketing at Cal State LA, 51% are male and 49% are female.
Read full report on Business, Management & Marketing at California State University - Los Angeles
University of California - Riverside came in at #15 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California ranking. Located in the large city of Riverside, UCR is a public school with a very large student population.
About 47% of the students majoring in business, management and marketing at the school are women while 53% are male.
Read full report on Business, Management & Marketing at University of California - Riverside
California State University - Fresno ranked #16 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. Fresno State is a fairly large public school located in the city of Fresno.
About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.
Full Business, Management & Marketing at California State University - Fresno Report
California State University - San Bernardino did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #17 on the list. CSUSB is a large public school located in the midsize city of San Bernardino.
About 49% of the students majoring in business, management and marketing at the school are women while 51% are male.
Full Business, Management & Marketing at California State University - San Bernardino Report
Chapman University did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #18 on the list. Chapman is a moderately-sized private not-for-profit school located in the city of Orange.
About 48% of the students majoring in business, management and marketing at the school are women while 52% are male.
Full Business, Management & Marketing at Chapman University Report
Additional Noteworthy Schools
Here are some additional popular schools for Business, Management & Marketing students in the state of California that almost earned our Most Popular Business, Management & Marketing Bachelor's Degree Schools in California award.
| Rank | College | Location |
|---|---|---|
| 19 | California State University - Chico | Chico, CA |
| 20 | California State University - Dominguez Hills | Carson, CA |
| 21 | University of Phoenix - California | Costa Mesa, CA |
| 22 | University of California - Davis | Davis, CA |
| 23 | University of San Diego | San Diego, CA |
| 24 | California State University - San Marcos | San Marcos, CA |
Best Business, Management & Marketing Colleges in the Far Western US Region
Explore all the Most Popular Business, Management & Marketing Schools in the Far Western US Area or other specific states within that region.
| State | Degrees Awarded |
|---|---|
| Washington | 11,476 |
| Oregon | 5,629 |
| Hawaii | 1,878 |
| Nevada | 3,318 |
| Alaska | 621 |
Majors Related to Business, Management & Marketing
Business, Management & Marketing Majors to Study
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Marketing | 52,916 |
| Management Sciences & Quantitative Methods | 43,382 |
| Human Resource Management | 28,787 |
| Business Support & Assistant Services | 19,119 |
| Hospitality Management | 17,689 |
| Management Information Systems | 13,680 |
| Entrepreneurial Studies | 11,319 |
| International Business | 9,101 |
| Real Estate | 6,547 |
| General Sales & Marketing | 5,923 |
| Business/Managerial Economics | 5,667 |
| Specialized Sales, Merchandising & Marketing | 5,191 |
| Other Business, Management & Marketing | 4,822 |
| Construction Management | 3,846 |
| Insurance | 1,809 |
| Taxation | 1,547 |
| Business/Corporate Communications | 1,029 |
| Telecommunications Management | 55 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Amit Savargaonkar.
More about our data sources and methodologies.
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