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Most Popular Business, Management & Marketing Bachelor's Degree Schools in California

2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools in California

124 Colleges
$44,631 Avg Salary
$27,430 Avg Student Debt

Finding the Best Business, Management & Marketing Bachelor's Degree School for You

Business, Management & Marketing is the most popular major in California with 82,945 degrees and certificates handed out in 2020-2021.

When it comes to higher education, there are a lot of options for students. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.

To help you arm yourself with the information you need to make your decision, Course Advisor has developed this Most Popular Business, Management & Marketing Bachelor's Degree Schools in California ranking. Our analysis looked at 124 schools in California to see which bachelor's degree programs were the most popular for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.

Check out the business, management and marketing bachelor's degree programs at these schools if you want to attend one of the most popular in California.

Out of the 124 schools in California that were part of this year’s ranking, California State University - Fullerton landed the # 2 spot on the list. Located in the suburb of Fullerton, Cal State Fullerton is a public college with a very large student population.

Of the 2,523 students majoring in business, management and marketing at Cal State Fullerton, 54% are male and 46% are female.

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#3

San Diego State University

San Diego, CA

A rank of #3 on this year’s list means San Diego State University is a great place for business, management and marketing students working on their bachelor’s degree. SDSU is a fairly large public school located in the city of San Diego.

About 47% of the students majoring in business, management and marketing at the school are women while 53% are male.

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You’ll be in good company if you decide to attend California State University - Northridge. It ranked #4 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. CSUN is a very large public school located in the large city of Northridge.

About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.

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The in-demand bachelor’s degree programs at California State Polytechnic University - Pomona helped the school earn the #5 place on this year’s ranking of the most popular business, management and marketing schools in California. Cal Poly Pomona is a very large public school located in the suburb of Pomona.

About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.

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San Jose State University landed the #6 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the city of San Jose, San Jose State is a public school with a fairly large student population.

About 47% of the students majoring in business, management and marketing at the school are women while 53% are male.

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California State University - Long Beach landed the #7 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the large city of Long Beach, CSULB is a public school with a fairly large student population.

About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.

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#8

San Francisco State University

San Francisco, CA

With a ranking of #8, San Francisco State University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. SFSU is a very large public school located in the city of San Francisco.

About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.

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University of Southern California came in at #9 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California ranking. USC is a fairly large private not-for-profit school located in the city of Los Angeles.

Women make up 43% of the business, management and marketing majors at the school.

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University of California - Irvine ranked #10 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. Located in the city of Irvine, UC Irvine is a public college with a fairly large student population.

Women make up 48% of the business, management and marketing majors at the school.

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California State University - Sacramento did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #11 on the list. Sac State is a very large public school located in the large city of Sacramento.

About 48% of the students majoring in business, management and marketing at the school are women while 52% are male.

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California State University - East Bay ranked #12 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. Cal State East Bay is a large public school located in the suburb of Hayward.

Of the 976 students majoring in business, management and marketing at Cal State East Bay, 52% are male and 48% are female.

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California Polytechnic State University - San Luis Obispo ranked #13 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. Located in the small suburb of San Luis Obispo, Cal Poly San Luis Obispo is a public college with a very large student population.

About 42% of the students majoring in business, management and marketing at the school are women while 58% are male.

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California State University - Los Angeles ranked #14 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California list. Cal State LA is a fairly large public school located in the city of Los Angeles.

Of the 865 students majoring in business, management and marketing at Cal State LA, 51% are male and 49% are female.

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With a ranking of #15, University of California - Riverside did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the city of Riverside, UCR is a public school with a very large student population.

About 47% of the students majoring in business, management and marketing at the school are women while 53% are male.

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With a ranking of #16, California State University - Fresno did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Fresno State is a very large public school located in the large city of Fresno.

About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.

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California State University - San Bernardino came in at #17 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California ranking. CSUSB is a fairly large public school located in the medium-sized city of San Bernardino.

About 49% of the students majoring in business, management and marketing at the school are women while 51% are male.

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#18

Chapman University

Orange, CA

Chapman University came in at #18 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in California ranking. Chapman is a medium-sized private not-for-profit school located in the medium-sized city of Orange.

About 48% of the students majoring in business, management and marketing at the school are women while 52% are male.

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Additional Noteworthy Schools

Here are some additional popular schools for Business, Management & Marketing students in the state of California that almost earned our Most Popular Business, Management & Marketing Bachelor's Degree Schools in California award.

Rank College Location
19 California State University - Chico Chico, CA
20 California State University - Dominguez Hills Carson, CA
21 University of Phoenix - California Costa Mesa, CA
22 University of California - Davis Davis, CA
23 University of San Diego San Diego, CA
24 California State University - San Marcos San Marcos, CA

Best Business, Management & Marketing Colleges in the Far Western US Region

Explore all the Most Popular Business, Management & Marketing Schools in the Far Western US Area or other specific states within that region.

State Degrees Awarded
Washington 11,476
Oregon 5,629
Hawaii 1,878
Nevada 3,318
Alaska 621

Business, Management & Marketing Majors to Study

Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Marketing 52,916
Management Sciences & Quantitative Methods 43,382
Human Resource Management 28,787
Business Support & Assistant Services 19,119
Hospitality Management 17,689
Management Information Systems 13,680
Entrepreneurial Studies 11,319
International Business 9,101
Real Estate 6,547
General Sales & Marketing 5,923
Business/Managerial Economics 5,667
Specialized Sales, Merchandising & Marketing 5,191
Other Business, Management & Marketing 4,822
Construction Management 3,846
Insurance 1,809
Taxation 1,547
Business/Corporate Communications 1,029
Telecommunications Management 55

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Amit Savargaonkar.

More about our data sources and methodologies.

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