2023 Best Value Business, Management & Marketing Bachelor's Degree Schools in California
Identifying Quality Schools at More Affordable Prices
Finding the Best Business, Management & Marketing Bachelor's Degree School for You
Business, Management & Marketing is the most popular major in California with 82,945 degrees and certificates handed out in 2020-2021.
When it comes to higher education, there are a lot of options for students. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.
To assist you in seeing some of the education options that are available to you, Course Advisor has created its Best Value Business, Management & Marketing Bachelor's Degree Schools in California ranking. Our analysis looked at 84 schools in California to see which bachelor's degree programs offered the best value experiences for business, management and marketing students with the aim of identifying those quality schools that are more affordable than some of their counterparts.
This ranking is not just a list of inexpensive schools. We also consider each school's quality, since we believe a low-quality school may not be a 'bargain' at any price. More specifically, we discount our quality score by the published tuition and fees charged by a school. This gives the cost per unit of quality for each college. The value is determined by how much quality your dollar buys.
For nationwide and regional rankings, we use out-of-state tuition and fees in our calculations. Average in-state tuition and fees are used for our statewide rankings.
Top 15% Best Business, Management & Marketing Bachelor's Degree Schools
Our 2023 rankings named California State University Maritime Academy the best value school in California for business, management and marketing students working on their bachelor’s degree. Cal Maritime is a fairly small public school located in the midsize city of Vallejo.
In-state tuition fees for undergraduate students at Cal Maritime are $7,116 per year.
As a testament to the quality of education it offers, Cal Maritime also is in the top 15% of our Best Business, Management & Marketing Bachelor’s Degree Schools in California ranking.
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The excellent bachelor’s degree programs at California Polytechnic State University - San Luis Obispo helped the school earn the #2 place on this year’s ranking of the best value business, management and marketing schools in California. Located in the small suburb of San Luis Obispo, Cal Poly San Luis Obispo is a public college with a fairly large student population.
The average tuition and fees for an in-state undergraduate at Cal Poly San Luis Obispo are $10,195 a year.
In addition to its great value ranking, Cal Poly San Luis Obispo is in the top 10% of all schools on our Best Business, Management & Marketing Bachelor’s Degree Schools in California list.
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You’ll be in good company if you decide to attend California State University - Channel Islands. It ranked #3 on our 2023 Best Value Business, Management & Marketing Bachelor’s Degree Schools in California list. Located in the medium-sized suburb of Camarillo, CSUCI is a public school with a medium-sized student population.
CSUCI undergraduate students pay an average of $6,817 in in-state tuition and fees each year.
Full Business, Management & Marketing at California State University - Channel Islands Report
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The excellent bachelor’s degree programs at California State University - East Bay helped the school earn the #4 place on this year’s ranking of the best value business, management and marketing schools in California. Cal State East Bay is a large public school located in the suburb of Hayward.
Cal State East Bay undergraduate students pay an average of $6,995 in in-state tuition and fees each year.
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The excellent bachelor’s degree programs at California State University - Fullerton helped the school earn the #5 place on this year’s ranking of the best value business, management and marketing schools in California. Located in the large suburb of Fullerton, Cal State Fullerton is a public college with a fairly large student population.
The average tuition and fees for an in-state undergraduate at Cal State Fullerton are $6,976 a year.
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California State University - Fresno ranked #6 on this year’s Best Value Business, Management & Marketing Bachelor’s Degree Schools in California list. Fresno State is a fairly large public school located in the city of Fresno.
In-state tuition fees for undergraduate students at Fresno State are $6,653 per year.
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California State University - Long Beach came in at #7 in this year’s edition of the Best Value Business, Management & Marketing Bachelor’s Degree Schools in California ranking. Located in the large city of Long Beach, CSULB is a public school with a fairly large student population.
CSULB undergraduate students pay an average of $6,846 in in-state tuition and fees each year.
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California State Polytechnic University - Pomona landed the #8 spot in the 2023 rankings for the best value bachelor’s degree business, management and marketing programs. Cal Poly Pomona is a very large public school located in the large suburb of Pomona.
Cal Poly Pomona undergraduate students pay an average of $7,439 in in-state tuition and fees each year.
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University of California - Berkeley ranked #9 on this year’s Best Value Business, Management & Marketing Bachelor’s Degree Schools in California list. Located in the city of Berkeley, UC Berkeley is a public school with a very large student population.
In-state tuition fees for undergraduate students at UC Berkeley are $14,226 per year.
In addition to its great value ranking, UC Berkeley is in the top 10% of all schools on our Best Business, Management & Marketing Bachelor’s Degree Schools in California list.
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With a ranking of #10, San Francisco State University did quite well on this year’s best value schools for business, management and marketing students working on their bachelor’s degree. SFSU is a fairly large public school located in the large city of San Francisco.
In-state tuition fees for undergraduate students at SFSU are $7,304 per year.
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With a ranking of #11, San Jose State University did quite well on this year’s best value schools for business, management and marketing students working on their bachelor’s degree. Located in the large city of San Jose, San Jose State is a public school with a fairly large student population.
In-state tuition fees for undergraduate students at San Jose State are $7,852 per year.
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Golden Gate University - San Francisco ranked #11 on this year’s Best Value Business, Management & Marketing Bachelor’s Degree Schools in California list. Located in the large city of San Francisco, Golden Gate University - San Francisco is a private not-for-profit college with a small student population.
In-state tuition fees for undergraduate students at Golden Gate University - San Francisco are $11,343 per year.
On top of its placing in our value ranking, Golden Gate University - San Francisco also did well on our Best Business, Management & Marketing Bachelor’s Degree Schools in California list. It’s in the top 10% of all schools reviewed in this analysis.
Full Business, Management & Marketing at Golden Gate University - San Francisco Report
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California State University - Monterey Bay landed the #11 spot in the 2023 rankings for the best value bachelor’s degree business, management and marketing programs. CSUMB is a medium-sized public school located in the suburb of Seaside.
CSUMB undergraduate students pay an average of $7,218 in in-state tuition and fees each year.
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These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Value Business, Management & Marketing Bachelor's Degree Schools in California award.
| Rank | College | Location |
|---|---|---|
| 14 | California State University - Sacramento | Sacramento, CA |
| 15 | Sonoma State University | Rohnert Park, CA |
| 16 | University of Phoenix - California | Costa Mesa, CA |
Best Value Business, Management & Marketing Colleges in the Far Western US Region
Explore all the Best Value Business, Management & Marketing Schools in the Far Western US Area or other specific states within that region.
| State | Degrees Awarded |
|---|---|
| Washington | 11,476 |
| Oregon | 5,629 |
| Hawaii | 1,878 |
| Nevada | 3,318 |
| Alaska | 621 |
More Business, Management & Marketing Rankings in California
Business, Management & Marketing Related Majors for Business, Management & Marketing
Business, Management & Marketing Majors to Study
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Marketing | 52,916 |
| Management Sciences & Quantitative Methods | 43,382 |
| Human Resource Management | 28,787 |
| Business Support & Assistant Services | 19,119 |
| Hospitality Management | 17,689 |
| Management Information Systems | 13,680 |
| Entrepreneurial Studies | 11,319 |
| International Business | 9,101 |
| Real Estate | 6,547 |
| General Sales & Marketing | 5,923 |
| Business/Managerial Economics | 5,667 |
| Specialized Sales, Merchandising & Marketing | 5,191 |
| Other Business, Management & Marketing | 4,822 |
| Construction Management | 3,846 |
| Insurance | 1,809 |
| Taxation | 1,547 |
| Business/Corporate Communications | 1,029 |
| Telecommunications Management | 55 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Amit Savargaonkar.
More about our data sources and methodologies.
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