Bachelor’s Degrees in Marketing/Marketing Management, General
Education Levels of Marketing Management Majors
During the most recent year for which data is available, 43,536 people earned their bachelor's degree in marketing management. This earns it the #7 spot on the list of the most popular bachelor's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing management at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 43,536 |
| Master’s Degree | 2,226 |
| Associate Degree | 1,667 |
| Basic Certificate | 1,646 |
| Graduate Certificate | 550 |
| Undergraduate Certificate | 378 |
| Doctor’s Degree | 14 |
Earnings of Marketing Management Majors With Bachelor’s Degrees
We are unable to calculate the median earnings for marketing management majors with their bachelor's degree due to lack of data.
Student Debt
We do not have the data to calculate the median and range of debt loads for marketing management students who are bachelor's degree holders.
Student Diversity
More women than men pursue their bachelor's degree in marketing management. About 56.1% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 19,116 |
| Women | 24,420 |
The racial-ethnic distribution of marketing management bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 2,315 |
| Black or African American | 2,666 |
| Hispanic or Latino | 6,073 |
| White | 28,200 |
| International Students | 1,605 |
| Other Races/Ethnicities | 2,677 |
Most Popular Marketing Management Programs for Bachelor’s Degrees
There are 791 colleges that offer a bachelor’s degree in marketing management. Learn more about the most popular 20 below:
The most popular school in the United States for marketing management students seekinga bachelor's degree is Western Governors University. Roughly 147,800 attend the school each year. The average in-state tuition for full-time undergraduates is $7,710 per year, while in-state graduate students, on average, pay $8,302 per year. During the most recent year for which we have data, 673 people received their bachelor's degree in marketing management from WGU. Around 25% of these students were from an underrepresented racial-ethnic group, and 59% were women.
The 2nd most popular school in the country for marketing management majors who are seeking their bachelor's degree is The University of Alabama. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $11,100 per year, while in-state graduate students, on average, pay $11,100 per year. During the most recent year for which we have data, 605 people received their bachelor's degree in marketing management from UA. Of these students, 59% were women and 17% were members of underrepresented racial-ethnic groups.
Florida International University comes in at #3 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 58,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $9,119 per year. During the most recent year for which we have data, 571 people received their bachelor's degree in marketing management from FIU. Around 84% of these students were from an underrepresented racial-ethnic group, and 64% were women.
Florida State University comes in at #4 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 43,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,640 per year, while in-state graduate students, on average, pay $9,684 per year. During the most recent year for which we have data, 520 people received their bachelor's degree in marketing management from Florida State. About 65% of this group were women, and 31% were students from an underrepresented racial-ethnic group.
University of Cincinnati - Main Campus comes in at #5 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 40,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,228 per year, while in-state graduate students, on average, pay $13,224 per year. During the most recent year for which we have data, 442 people received their bachelor's degree in marketing management from UC. Of these students, 53% were women and 14% were members of underrepresented racial-ethnic groups.
Ohio State University - Main Campus is the 6th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 61,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,826 per year, while in-state graduate students, on average, pay $12,515 per year. During the most recent year for which we have data, 427 people received their bachelor's degree in marketing management from Ohio State. About 59% of this group were women, and 22% were students from an underrepresented racial-ethnic group.
University of South Florida - Main Campus is the 7th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 50,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year. During the most recent year for which we have data, 408 people received their bachelor's degree in marketing management from USF Tampa. Of these students, 56% were women and 35% were members of underrepresented racial-ethnic groups.
The 8th most popular school in the country for marketing management majors who are seeking their bachelor's degree is California State University - Northridge. Roughly 40,300 attend the school each year. The average in-state tuition for full-time undergraduates is $5,742 per year, while in-state graduate students, on average, pay $7,176 per year. During the most recent year for which we have data, 406 people received their bachelor's degree in marketing management from CSUN. Of these students, 64% were women and 73% were members of underrepresented racial-ethnic groups.
University of Georgia is the 9th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 39,100 attend the school each year. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. During the most recent year for which we have data, 395 people received their bachelor's degree in marketing management from UGA. Of these students, 66% were women and 21% were members of underrepresented racial-ethnic groups.
Pennsylvania State University - Main Campus is the 10th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 0 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $19,672 per year, while in-state graduate students, on average, pay $24,956 per year. During the most recent year for which we have data, 383 people received their bachelor's degree in marketing management from Penn State University Park. Of these students, 61% were women and 16% were members of underrepresented racial-ethnic groups.
University of Kentucky comes in at #11 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 29,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,849 per year, while in-state graduate students, on average, pay $12,967 per year. During the most recent year for which we have data, 343 people received their bachelor's degree in marketing management from UK. About 57% of this group were women, and 13% were students from an underrepresented racial-ethnic group.
University of Arkansas comes in at #12 on our list of the most popular colleges offering bachelor's degrees in marketing management. Each year, around 27,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,666 per year, while in-state graduate students, on average, pay $10,500 per year. During the most recent year for which we have data, 335 people received their bachelor's degree in marketing management from UARK. About 56% of this group were women, and 20% were students from an underrepresented racial-ethnic group.
University of South Carolina - Columbia comes in at #12 on our list of the most popular colleges offering bachelor's degrees in marketing management. Roughly 35,400 attend the school each year. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,374 per year. During the most recent year for which we have data, 335 people received their bachelor's degree in marketing management from UofSC. Of these students, 65% were women and 12% were members of underrepresented racial-ethnic groups.
Temple University comes in at #14 on our list of the most popular colleges offering bachelor's degrees in marketing management. Roughly 37,200 attend the school each year. The average in-state tuition for full-time undergraduates is $21,023 per year, while in-state graduate students, on average, pay $21,042 per year. During the most recent year for which we have data, 329 people received their bachelor's degree in marketing management from Temple. Of these students, 54% were women and 28% were members of underrepresented racial-ethnic groups.
Texas State University is the 15th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. During the most recent year for which we have data, 321 people received their bachelor's degree in marketing management from Texas State. About 49% of this group were women, and 47% were students from an underrepresented racial-ethnic group.
Oklahoma State University - Main Campus comes in at #15 on our list of the most popular colleges offering bachelor's degrees in marketing management. Roughly 24,500 attend the school each year. The average in-state tuition for full-time undergraduates is $5,417 per year, while in-state graduate students, on average, pay $5,611 per year. During the most recent year for which we have data, 321 people received their bachelor's degree in marketing management from OSU. Of these students, 53% were women and 24% were members of underrepresented racial-ethnic groups.
Arizona State University - Tempe comes in at #17 on our list of the most popular colleges offering bachelor's degrees in marketing management. Roughly 74,700 attend the school each year. The average in-state tuition for full-time undergraduates is $11,308 per year, while in-state graduate students, on average, pay $12,376 per year. During the most recent year for which we have data, 310 people received their bachelor's degree in marketing management from ASU - Tempe. Around 37% of these students were from an underrepresented racial-ethnic group, and 59% were women.
Miami University - Oxford is the 18th most popular school in the nation for students seeking a bachelor's degree in marketing management. Each year, around 18,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $14,052 per year, while in-state graduate students, on average, pay $13,932 per year. During the most recent year for which we have data, 309 people received their bachelor's degree in marketing management from Miami University - Oxford. Of these students, 59% were women and 10% were members of underrepresented racial-ethnic groups.
University of Wisconsin - Milwaukee is the 19th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 24,500 attend the school each year. The average in-state tuition for full-time undergraduates is $8,455 per year, while in-state graduate students, on average, pay $10,701 per year. During the most recent year for which we have data, 304 people received their bachelor's degree in marketing management from UWM. About 41% of this group were women, and 26% were students from an underrepresented racial-ethnic group.
Grand Valley State University is the 20th most popular school in the nation for students seeking a bachelor's degree in marketing management. Roughly 23,300 attend the school each year. The average in-state tuition for full-time undergraduates is $14,978 per year, while in-state graduate students, on average, pay $19,364 per year. During the most recent year for which we have data, 302 people received their bachelor's degree in marketing management from GVSU. Of these students, 54% were women and 10% were members of underrepresented racial-ethnic groups.
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Related Majors
Below are some popular majors that are similar to marketing management that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Other Marketing | 690 |
| International Marketing | 141 |
| 134 | |
| Marketing Research | 30 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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